Blog
Insights, updates, and strategic perspectives from Sherlock Communications.
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Audience segmentation for adaptive strategies in a dynamic world
To create a successful digital marketing strategy, we need audience segmentation to guide all of our efforts, but above all, help us build long-lasting relationships
The power of assertive communication in Latin American markets
In a dynamic and challenging environment like Latin America, assertive communication becomes a key tool for building strong client relationships. Speaking well is no longer
Overview of Key News in Latin America – May 2025
May 2025 was marked by decisive developments across Latin America. In Mexico, the spotlight was on cybersecurity in the financial sector during the 88th Banking
PR in Argentina: Key strategies for effective media communication
In a country as diverse, politicized, and dynamic as Argentina, achieving effective media communication is no easy task. For local businesses and, especially, international companies,
The way cryptocurrencies are democratizing the global financial system
Technology never stops evolving, and now and then, something revolutionary emerges to shake structures that once appeared solid. The global financial system is experiencing one
Why should brand reputation management be an ongoing effort?
Where is Frisby from? In Colombia, that question is hardly ever asked, because for years it has been one of the country’s most recognised brands.
Embracing the Latin American spirit with sports tourism
The countdown to the 2027 Women’s World Cup has begun: just over two years remain until Brasília, São Paulo, Rio de Janeiro, Salvador, Belo Horizonte,
Colombian market: make your company shine in cybersecurity
The digital environment has opened the door to countless opportunities — from learning a recipe to applying for your dream job. However, this hyperconnectivity also
Building link equity: strategies that work in 2025
Building link equity remains one of the most powerful ways to boost search engine rankings, drive organic traffic, and strengthen domain authority. However, in 2025,