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The evolution of media and video content in Peru has taken a significant turn in recent years. What was once a monopoly of traditional television is now challenged by streaming platforms, such as YouTube, where established figures and new talents have found a more flexible and direct space to connect with their audiences. Audiences have…

This year, Lacoste in Morumbi Shopping Mall changed its store’s name to Lala. This might come as a surprise to anyone outside of Brazil, but here, it was widely recognized as an intriguing strategic movement tied to the evolution of marketing in the music industry, driven by a very active and creative hip-hop movement. Lala…

One year after Javier Milei took office as President of the Argentine Republic, the country has undergone transformations that represent a challenge, both locally and internationally. In this context, significant opportunities and complex challenges for companies have emerged for 2025. Sherlock Communications will explore key points for global companies to consider when doing business in…

The start of 2025 marks a new chapter for sports betting laws in Brazil with the implementation of Law No. 14,790/2023, which came into effect on 1 January. From now on, all betting and gaming companies that wish to operate in the country must comply with rules covering advertising, data protection, and measures to combat…

The role of public relations (PR) in marketing has become more important than ever in a market where competition is fierce and consumers are bombarded with information from a variety of sources. PR acts as a bridge between organizations and their audiences, building relationships based on trust and credibility.  As companies strive to differentiate themselves…

PR and SEO, Public Relations and Search Engine Optimisation, are distinct strategies, yet they share a common goal: to build and promote a brand’s presence. Each plays a pivotal role in strengthening a business within its market. When these two disciplines collaborate, the results can be truly remarkable. SEO focuses on improving a website’s position…

When we talk about Free Press, many immediately think of stories making headlines for free. However, in Colombia, Free Press isn’t just about saving money—it’s an opportunity to genuinely connect with a country rich in nuances. This market is characterised by its cultural diversity, marked regional differences, and an audience that, more than in other…

Fashion is a cultural phenomenon rooted in aesthetic and anthropological concepts. To bring these ideas to life, the fashion industry relies on the confidence and credibility of designers, with public relations playing a vital role. Traditionally, fashion PR was associated with securing media coverage. Today, it goes further, engaging directly with audiences, employees, suppliers, and…

The sports betting industry is one of the fastest-growing sectors in the world, and Peru is no exception. The Peruvian market is already valued at over 4.5 billion soles – equivalent to approximately 1.2 billion dollars, according to official data from the Ministry of Foreign Trade and Tourism (Mincetur), as reported by the newspaper Gestión….

This week marked the signing of a historic agreement between Mercosur and the European Union. This pact aims to strengthen trade and political ties between the participating Latin American and European nations. After over 20 years of negotiations, the treaty presents a unique opportunity to promote economic growth, cultural exchange, and collaboration on global issues…