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Peru is preparing to host the Asia-Pacific Economic Cooperation (APEC) Summit again in 2024, an event that represents a strategic opportunity to consolidate its international relations and strengthen its presence in the Asia-Pacific region.  With the motto “Empower, Include, Grow”, this will be the third time that the country assumes APEC presidency, a significant milestone…

São Paulo is Brazil’s most populous city and one of the largest urban economies in Latin America, representing about 10% of the country’s economy. Known for its vibrant cultural, financial, and international presence, it is a strategic choice for hosting corporate events. For businesses expanding to Brazil, a corporate event in São Paulo can be…

The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with…

Have you ever written a love letter? The kind where you pour all your feelings onto paper—or maybe into a WhatsApp message—with the sole intention of expressing what’s in your heart to that special someone. A newsletter works in a similar way. While you’re not sharing your deepest emotions with your customers, through a creative…

There’s nothing quite like an in-person, live, and full-color event that gives us the opportunity to connect with people, companies, and brands in a more organic and natural way. Beyond the social aspect—like conversations, handshakes, and potential laughter—there are also significant business impacts, especially for the event host. After all, there are event ideas for…

Few places in the world are as iconic as Rio de Janeiro, with landmarks like Christ the Redeemer, Sugarloaf Mountain, and the Copacabana Beach promenade. These are the spots everyone thinks of when they picture Rio, whether they’ve visited or plan to one day. Can be for fun, for work, or for both — corporate…

As in many other industries, AI has sparked a shift in market behavior, influencing practices and tools that automate tasks and improve performance. Public Relations (PR) is no exception. AI and PR are reshaping the communication landscape and creating new opportunities for brands to engage with their audiences, especially when combined with traditional methods. In…

Indigenous feminism has deep roots in pre-Columbian cultures, where women have always played central roles in their communities. They were the keepers of traditional knowledge, caretakers of the land, and spiritual leaders. However, colonization brought devastating impacts, dismantling these societies and pushing women into subservient roles. Despite this, Indigenous women not only suffered the loss…

Mexico: historic political transition As Mexico reflects on the 10th anniversary of the Ayotzinapa Massacre, the country still wrestles with the unresolved disappearance of 43 students from the Ayotzinapa Rural Teachers’ College in Guerrero back in 2014. Despite a decade of protests, investigations, and promises of justice, the full truth remains out of reach, fueling…

São Paulo, Brazil. September 2024 – Sherlock Communications, a leading strategic communications agency in Latin America, shined at the 2024 SABRE Awards Latin America. With 16 nominations for the prestigious award, the agency celebrated 7 wins, reaffirming its commitment to excellence and innovation in communications. The event, held in São Paulo, gathered top industry talents,…