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The power of communication in Fashion PR

Fashion is a cultural phenomenon rooted in aesthetic and anthropological concepts. To bring these ideas to life, the fashion industry relies on the confidence and credibility of designers, with public relations playing a vital role. Traditionally, fashion PR was associated with securing media coverage. Today, it goes further, engaging directly with audiences, employees, suppliers, and…

December 25, 2024
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Gambling legislation in the Peruvian market: updates for 2025

The sports betting industry is one of the fastest-growing sectors in the world, and Peru is no exception. The Peruvian market is already valued at over 4.5 billion soles – equivalent to approximately 1.2 billion dollars, according to official data from the Ministry of Foreign Trade and Tourism (Mincetur), as reported by the newspaper Gestión….

December 23, 2024
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What does the Mercosur-European Union potentially hold for Latin America?

This week marked the signing of a historic agreement between Mercosur and the European Union. This pact aims to strengthen trade and political ties between the participating Latin American and European nations. After over 20 years of negotiations, the treaty presents a unique opportunity to promote economic growth, cultural exchange, and collaboration on global issues…

December 20, 2024
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Sherlock Communications was named one of the best PR agencies in SP

Sherlock Communications, a leading Latin American Public Relations and Digital Marketing agency, has been recognised as one of São Paulo’s best PR agencies. The company also stood out in the categories of Social Media Marketing and Digital Strategy. These areas often go hand in hand in our comprehensive 360-degree campaigns, tailored to serve clients from…

December 19, 2024
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Why Has Argentina Become a Crypto Hub?

In recent years, Argentina has emerged as a leading hub for cryptocurrencies, establishing itself as one of the most dynamic and promising centres for Web3 technologies in Latin America. A mix of challenging economic conditions, a thriving digital innovation ecosystem, and a proactive community of developers and entrepreneurs has created the perfect setting for the…

December 13, 2024
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News in Latin America: November Recap

Discover the latest news in Latin America. Let’s see what happened in November! Colombia’s Rainy Season and Its Impact In November 2024, Colombia endured an intense rainy season that severely affected 27 of the country’s 32 departments. In response, President Gustavo Petro declared a national disaster to mobilise resources and prioritise aid for the worst-hit…

December 11, 2024
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New Year Traditions in Latin America: Celebrating the Countdown

As the year comes to an end, many people start thinking about their New Year traditions. In Latin America culture, it’s no different: each country has its own way of ringing in the new year with unique customs and celebrations. These traditions, marking the end of one chapter and the start of another, are more…

December 6, 2024
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The Successful Intersection of PR and Sports Marketing

Sports Marketing is a branch of communication focused on attracting and engaging an audience passionate about the sports world, creating highly profitable business opportunities. It brings together fans, brands, and sports organisations, creating unique experiences, building loyalty, and boosting revenue. To do this, it uses traditional marketing strategies such as defining personas, conducting market research,…

December 4, 2024
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Tax on Streaming Services in Peru: How Is It Affecting Users?

Peru has introduced a tax on streaming services, which not only applies to these platforms but also extends to around 600 other services, including Uber, Zoom, and Spotify. The so-called “Netflix Tax” has raised concerns among users, as subscription costs will rise from 1st December. Following the publication of Legislative Decree No. 1623 in August…

November 29, 2024
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The impact of Black Friday on Latin American consumers

Black Friday in Mexico Every year, at the end of November, Mexico participates in the emblematic American Black Friday, a global retail event that has become a key moment for consumer spending. Originating in the United States in 1961, Black Friday has since spread internationally and is now embraced by Mexican retailers, offering consumers the...
November 29, 2024
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