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PR is now much more than press releases and media relations; it is a strategic function that can have a direct impact on brand image, audience engagement, and even sales. However, measuring the effectiveness of PR efforts can be challenging. How can you tell if your PR strategy is delivering results or underperforming? This is…

When we talk about marketing and communication in business, there’s usually one clear goal in mind: to make the brand loved (a Love Brand). This, in turn, often turns it into a market leader, whether through its excellent quality or an effective marketing strategy. The point is clear: to build a genuine connection between the product…

After years working with SEO and digital marketing, we’ve never seen such a dramatic shift in the landscape as with the arrival of Artificial Intelligence and AI-generated content. And let me tell you something: it’s not all roses as many people might think Alarming Results from Detection Tests Recently, we conducted a series of tests…

Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents a unique and significant challenge for companies: how brand positioning can be effective in different markets simultaneously while considering the particularities of each one. Coordinated efforts and multidisciplinary work provide…

Carnival in Brazil has become one of the most famous and widely celebrated festivals in the world, known for the parades at the Sambadrome, the street blocos and processions, the dazzling costumes, and the bohemian atmosphere. Despite its grandeur, its origins are neither Brazilian nor Latin American. Precisely for this reason, understanding what makes this…

Not only tech media reach tech audiences. Communication in the technology sector increasingly requires dynamic strategies, where brands should not limit their presence to a single type of media. Diversifying communication channels has become an essential practice to expand reach and ensure a solid market position. Although many technology companies still believe that press relations…

For many, coffee is a daily ritual that marks the start of the morning; for others, it’s a break from routine or an excuse to share moments with others. Whether taken black, with milk, strong or mild, few people realise that coffee in Peru is not just a beloved beverage but also a vital economic…

Content Creation Alone Isn’t Enough: The Pitfall of Poor SEO No matter how great your content is, if it doesn’t rank well or isn’t seen by your target audience, it’s essentially wasted potential —and wasted resources. The digital world has become overcrowded with data and information. Approximately 402.74 million terabytes of data are created every…

Colombia Colombia’s External Debt Fell from 56.7% to 47.9% as of October Last Year Our news in Latin America starts wuth the Bank of the Republic. It has updated Colombia’s external debt figures, revealing that as of October 2024, the total amount stands at US$197.628 billion—close to the historical maximum and continuing the upward trend…

The year 2024 marked a turning point in global politics, showcasing the essential role of public relations in building narratives, shaping perceptions, and connecting with audiences. Leaders from Latin America to the United States utilized political communication to strengthen their leadership and overcome challenges. In Mexico, Claudia Sheinbaum made history as the first female president….