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Why is Latin America So Attractive for Green Energy?

One of the greatest challenges we face today is tackling climate change. To succeed in this shared mission, we need to work together as a global society and rethink the way we produce energy. This is where green energy comes into play, and Latin America stands out as a shining example. Green energy refers to…

November 21, 2024
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2024 G20 Summit highlights diverging paths in Latin America

As the 2024 G20 Summit approaches, scheduled for 18–19 November in Rio de Janeiro, Argentina and Brazil—two major powers in South America—will put their diplomatic and trade relations to the test. In this context, the leaders of both nations, Brazilian President Luiz Inácio Lula da Silva and Argentine President Javier Milei, stand in stark contrast…

November 14, 2024
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Respecting religious diversity in communications

You’ve likely watched an episode of a series where a religious holiday is celebrated. If you think you haven’t, consider special dates like Christmas, Hanukkah, Kwanzaa, Easter, weddings, and other celebrations, or even some advertisements featuring Christmas trees or rabbits. If you pay attention, you’ll notice we’re surrounded by symbols from multiple religions, made possible…

November 14, 2024
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What’s new in Latin America? October recap

Argentina: politics and economics In October 2024, the Inter-American Development Bank (IDB) announced a disbursement of approximately $500 million to fund sustainable development projects in Argentina. This financing will prioritize essential areas like infrastructure, renewable energy, and social inclusion programs. IDB President Ilan Goldfajn highlighted that this funding aims to enhance Argentina’s economic resilience and…

November 6, 2024
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COP16 and the Latin American business environment: reviewing the keys to a sustainable future

COP16, held in Cali, Colombia, from October 21 to November 1, highlighted environmental and economic priorities to be adopted globally, underscoring the urgency for business sectors in Latin America to move from commitments to action. This region, which has shown increasing vulnerability to climate change in recent years, has a responsibility to adopt strategies that…

November 5, 2024
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Peru APEC 2024, a gateway to growth and opportunity

Peru is preparing to host the Asia-Pacific Economic Cooperation (APEC) Summit again in 2024, an event that represents a strategic opportunity to consolidate its international relations and strengthen its presence in the Asia-Pacific region.  With the motto “Empower, Include, Grow”, this will be the third time that the country assumes APEC presidency, a significant milestone…

November 1, 2024
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Key Tips for Hosting a Corporate Event in São Paulo

São Paulo is Brazil’s most populous city and one of the largest urban economies in Latin America, representing about 10% of the country’s economy. Known for its vibrant cultural, financial, and international presence, it is a strategic choice for hosting corporate events. For businesses expanding to Brazil, a corporate event in São Paulo can be…

October 31, 2024
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Day of the Dead in Mexico: Marketing Campaigns That Honor Tradition

The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with…

October 25, 2024
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Connect with Your Customers through a Creative Newsletter

Have you ever written a love letter? The kind where you pour all your feelings onto paper—or maybe into a WhatsApp message—with the sole intention of expressing what’s in your heart to that special someone. A newsletter works in a similar way. While you’re not sharing your deepest emotions with your customers, through a creative…

October 24, 2024
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5 Event Ideas to Put Your Brand in the Spotlight

There’s nothing quite like an in-person, live, and full-color event that gives us the opportunity to connect with people, companies, and brands in a more organic and natural way. Beyond the social aspect—like conversations, handshakes, and potential laughter—there are also significant business impacts, especially for the event host. After all, there are event ideas for…

October 18, 2024
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