The emergence of the coronavirus has impacted the world in a way never before seen. Spreading across the globe at incredible speed, Covid-19 has forced change upon the routine of citizens around the world.
During the pandemic, communication becomes ever more important. News, official government communications and even content from digital influencers have not only the power to inform on the spread of the crisis, but also the responsibility to save lives through correct information and health guidelines.
Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a research to provide insights and new data on how populations consume information about the current pandemic and which media and influencer they perceive as credible.
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