Influencer Marketing for startups: step by step

Discover how to create a good Influencer Marketing strategy for startups step by step

Influencer marketing for startups has marked a change in the way small brands interact with their audiences in the digital age. Currently, millions of people use different social networks such as Tik Tok, Instagram, YouTube, etc. to work, entertain or get informed. Because of this variety, they have a great reach, focusing on different audiences.

This strategy is ideal for startups that have a reduced budget and seek greater cost-benefit, as it is possible to work with smaller digital influencers, but still with great engagement within the niche in which they operate.

Influencer marketing is an advertising strategy based on collaboration between brands and influencers on social networks to promote products or services and thus reach new people in an authentic and relevant way.

The idea of influencer marketing is to use credibility to influence people and, consequently, connect with them.

In marketing and public relations campaigns, influencer marketing is key because it allows us to increase visibility, reach different audiences and connect with consumers effectively. However, brands must choose influencers carefully to ensure consistency between their messages and values, ensuring that the collaboration is authentic so that it meets its objective.

Using influencers in marketing for startups can be very advantageous due to their ability to reach specific audiences, build trust, create content and fit different budgets and goals. Below we will briefly show 3 reasons why influencer marketing can be effective for startups.

Credibility and trust: By partnering with an influencer who is trusted by their followers, you can quickly increase credibility.

Quick visibility: The company will not have to build an audience from scratch since influencers already have an established audience that can help to grow exponentially.

Relevant content: Influencers will be in charge of creating content in different ways, driving engagement and interaction with users.

Developing an influencer marketing strategy is essential, and by following these steps we will be able to create an effective influencer marketing strategy that will increase the visibility of our startup and achieve our business goals.

Define your target audience.

First we must ask ourselves: who is our product or service trying to reach? We must take into account different factors such as age, gender, income, country or culture and investigate which social networks they use the most and what type of content they consume.

By knowing our audience we can determine which influencers are most relevant to our approach.

Define your key objectives.

We must define what we want to achieve with influencer marketing. For example, do we want to be known? Do they use our services? By having the answers to these questions we will know which direction to go in, optimize resources and set strategies correctly.

Research the competition.                                                                                             

Analyzing our competitors will help us identify opportunities to differentiate ourselves and find specific niches within the market.

Research and select the influencers that best fit.                               

We must consider that the influencers chosen should be aligned with the company’s values and followers that coincide with our target audience. We must not only take into account the size of your audience, but also their level of commitment and the interaction they have.

Create engaging content.

First, you must establish which social networks will be used. Later, the influencer will be in charge of demonstrating their creativity so that the attractive content can be shared to encourage people to spread information about our business. It can be any type of content, from reviews, photos, stories, videos, activities, etc.

Measure the results. 

Influencer marketing results can be measured using key metrics that will help us measure the impact and success of our campaigns. Some common metrics used to measure marketing results are:

Range: analises the potential and range of our content.

Conversion: It is the percentage of people who took an action after interacting with the influencer’s content.

Perspective: How the company has advanced from the influencer’s promotions.

Feedback: Carry out dynamics with our audience to know their perspective towards our company or product and how they have felt about the influencers.

Chica Fresa

This entrepreneurship was created  in Guatemala by Gabriela Juárez in the department of El Progreso (Sanarate). This company became known on social networks since they prepare strawberries and cream with a great flavor and are only known in the area.

A variety of Guatemalan influencers began to give reviews, recommendations and videos on how to get there, etc. Using platforms such as Tik Tok, Instagram and Facebook and from this advertising this entrepreneurship became known throughout the country.

Tortrix

Tortrix is ​​a Guatemalan brand of fried snack that releases new products to the market from time to time. They use Guatemalan influencers to make themselves known and increase their sales.

In these latest campaigns they knew how to choose influencers and iconic advertisements since they managed to reach a larger audience. This was exemplified by the fact they were able to spread outside the country.

Reach and Engagement: We must evaluate the reach of the campaign through the number of followers of the influencers and the number of interactions generated, such as likes, comments and shares on the publications. Therefore, through the tools to examine social networks we can obtain metrics to find out how we have grown.

Surveys and feedback: We must collect opinions from the audience about the campaign through surveys, feedback forms or comments on social networks. This can offer important information about how the audience perceives and responds to the campaign.

Conversion rate: When the goal of the campaign is to increase sales or conversions, you can monitor the number of clicks on affiliate links or discount codes offered by influencers.The easiest way to track conversions is to look at sales before, during and after starting an influencer campaign.

Evaluating the success of an influencer marketing for startup campaigns is important to determine its effectiveness and to be able to make informed decisions for future strategies. For most brands that work with influencers, one of their main goals is to increase brand visibility.