Despite the demographic kaleidoscope, mass media tends to cater to a singular audience profile, essentially ignoring massive swathes of society. Excluded groups include the poor, rural communities, women, the disabled, indigenous groups, older people and LGBT+.
In Sherlock Communications’ Media Consumption LATAM Report 2021, we spoke to activists in different countries around the region to identify the groups which are traditionally ignored by media content, to figure out what’s happening, and to look for some good news to report. In addition to this, we updated some of last year’s report themes related to changes in news consumption, trust and perspectives for the post pandemic world.