More than half of the Mexican population is online, with 65 million internet users. Of these, there are 18 million online shoppers. Traditionally, e-commerce in Mexico has been a slow starter, as many Mexicans are reluctant to trust websites with their personal credit card details. Nonetheless, even as a slow starting online shopping economy, this market was still worth over USD$2 billion in 2016.
However, the landscape is ever-changing and buying patterns are shifting, possibly in response to concerted efforts by large-scale retailers, like Amazon, Walmart, etc, to popularise e-commerce, by normalising e-shopping, and generally improving the online shopping experience. In fact, Amazon introduced cash payment facilities in 2017, to further boost online sales in Mexico, allowing consumers to deposit cash in convenience, which can later be used for online transactions.