What We Do
Whether your aims include impactful coverage in the mainstream media, effective social media campaigns or eye-catching content for your business, we are here to help. Sherlock Communications is a Latin American PR agency with the necessary credentials and know-how to provide the support and insight that your brand needs to execute its global communications and business strategy. Sherlock Communications’s multi-lingual, award-winning team works closely with our clients to develop a strong understanding of their products, business model and objectives.
International organizations seeking a digital marketing and PR agency with unmatched Latin American expertise should look no further than Sherlock Communications. Making full use of our unique insight on the foreign market, we seize every opportunity to create real impact in pursuit of our clients’ business objectives – with the overarching aim of increasing sales of a product or service. Once we have established the nature of your challenge and opportunity, we set straightforward goals, KPIs and a well-defined tactical plan and roadmap that will help your business achieve clearly measurable results. We offer a comprehensive range of PR services – from consultancy and strategic planning to media and influencer relations, from SEO to social media – and our well-crafted and compelling campaigns always deliver strong results, backed up by measured analysis, reporting and accountability.
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Our Sectors
The members of our diverse and international team come from a wide range of backgrounds and industries, making our agency ideally placed to represent and promote your brand in Latin America, no matter the sector. Sherlock’s digital marketing and PR agency has worked with clients from such diverse spheres as fintech, the art world, sport & entertainment, agribusiness, non-profit and beyond.
In each case, our regional network, deep experience and grasp of the social and economic subtleties present in Latin America enable us to identify the specific challenges and opportunities to be addressed for each of our clients.
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FAQ about Public Relations and Digital Marketing Services
With digital marketing services taking over the business landscape, it is only natural to wonder what this is all about. But we are here to support you. Here, we’ve gathered some FAQs about public relations and digital marketing to help you navigate the intricacies of marketing in a digital world.
Digital marketing services comprise a wide range of online strategies and activities aimed at promoting products, services, or brands. The primary goal of these services is to pursue business objectives and achieve an increase in sales of products or services.
All these different digital marketing services, such as SEO or pay-per-click, have something in common, and that is they all leverage digital channels such as websites, social media, email, or search engines to connect with target audiences in the online sphere.
Digital marketing encompasses a broad number of strategies. Here, we’ve gathered the most common types of digital marketing services and their main characteristics.
- Search Engine Optimization (SEO): It focuses on improving a website’s visibility in search engine results pages (SERPs) through different optimizations.
- Content Marketing: This involves creating and sharing valuable, relevant content to attract and engage target audiences. It can be done in the form of blog posts, videos, infographics, among others.
- Email Marketing: It involves sending targeted messages to the intended audience to nurture leads, build customer relationships, or drive conversions.
- Social Media Marketing: Social media platforms like Facebook, Instagram, Twitter and LinkedIn are used for brand promotion, customer engagement and advertising to reach a broad audience.
- Influencer Marketing: Brands collaborate with influencers or industry experts to leverage their credibility and reach in order to promote products or services to their followers.
- Pay-Per-Click Advertising (PPC): PPC ads, like Google Ads, allow advertisers to bid for ad placement in search engine results and pay when users click on their ads.
- Display Advertising: These are graphic or video ads that appear on websites, apps, or social media platforms and involve a financial investment.
Digital marketing encompasses various online channels, each serving a distinct purpose in reaching and engaging with target audiences. The main ones through which digital marketing is performed are websites, search engines, social media and online media. The synergy between these channels empowers businesses to create comprehensive digital marketing strategies.
Additionally, digital marketing channels can be further divided into:
- Earned media: This refers to channels not owned or controlled by the business, such as mentions or media coverage.
- Owned media: This covers the channels owned and controlled by the business, such as blogs or a website.
- Paid media: It involves paid advertising efforts on various online platforms, such as search engines or social media.
A full-service digital marketing agency is a comprehensive solution for a business’ online marketing needs. These agencies provide a thorough approach to digital marketing and make use of a wide range of digital marketing services. This helps businesses develop and execute marketing strategies to maximise their online presence, engage with their target audience and achieve their marketing goals efficiently and effectively.
Digital marketing offers a multiverse of benefits for businesses and individuals alike. Here, we’ve put together a list of the main benefits that digital marketing has to offer:
- Cost-effective alternative: As an alternative to traditional marketing channels, digital marketing allows for efficient budget allocation and better ROI tracking.
- Expanded reach: Digital marketing offers unparalleled reach, enabling businesses to connect with a global audience or narrow down to specific demographics as needed.
- Real-time data: Its real-time nature allows for immediate engagement with customers and the ability to adjust strategies on the fly to successfully achieve set goals.
- Improved personalization: It fosters personalization, tailoring content to individual preferences and behaviours, thereby enhancing customer satisfaction and loyalty.
- Facilitation of data-driven decision-making: This facilitates the making of informed and timely decisions by providing valuable insights into campaign performance, enabling continuous improvement and growth.
Digital marketing services are crucial for any business, of any size, and from any industry. In today’s digital-centric world, a strong online presence is essential to reach and engage potential customers.
Whether you’re a startup seeking to increase visibility, an established company looking to expand your reach, or a nonprofit aiming to raise awareness, digital marketing services are essential to successfully navigate the online world and reach your audience.
Public Relations (PR) services encompass different strategic communication efforts to manage and improve an individual’s, organisation’s, or brand’s reputation and their relationship with the general public through different communication channels.
The goal is to foster relationships with stakeholders, enhance credibility and convey key messages effectively, ultimately helping businesses achieve their communication objectives and maintain a favourable public image.
Public relations services involve various techniques such as media relations, content creation, event planning and crisis management. PR actions may include drafting and distributing press releases, establishing and fostering media relations, social media management, influencer collaborations, stakeholder engagement and reputation monitoring.
In today’s information-driven world, the need for effective PR services extends to virtually every sector and industry. Public relations services are essential for businesses, organisations and individuals seeking to manage their reputation, build credibility, or communicate effectively with their target audiences. Any entity can benefit from PR services.