Agribusiness is a catch-all term for the economic activities associated with, and derived from, farm products. It includes all the steps required to send an agricultural good to market, from production to processing and distribution. Agriculture employs more people worldwide than any other economic sector, and is the main source of food and income for many people living in poverty. Agribusiness thus represents not only one of the most effective ways to improve food security and sustainability worldwide, but also a key component of many region’s economic development.
Agribusiness
What is it?
What is it?
Latin America is among the most biologically diverse regions in the world, featuring a variety of ecosystems and natural forests. Local farmers value sustainable development in diversified plantations, producing everything from fruit commodities and livestock to crops that have potential for energy production, such as palm and sugarcane. As agribusiness becomes an increasingly coveted and highly valued industry worldwide, Latin America’s farmlands will continue to rise in value for their yields and rich soils, while direct access to both the Atlantic and Pacific oceans allows for easy shipping to markets worldwide.
Agribusiness in Latin America represents a unique opportunity for investors to benefit from the yields of increased global food demand. The demand for food crops looks set to increase dramatically over the coming decades, particularly in the tropics, due to projected demographic growth worldwide and a movement towards biofuel energy sources to meet the world’s increasing energy demand.
Future Use and Need for Agribusiness PR
Agribusiness public relations can be as multifaceted as the industry itself, involving everything from media outreach and to event planning and social media management. An effective communication strategy for agribusiness brands can change perceptions, increase visibility and awareness, make sense of investors’ priorities, identify barriers to progress and how to remove them, and determine how best to reach and influence multiple target audiences.
A convincing PR strategy should be versatile and draw on the established media contacts in the agricultural sector which represent the best match for the client. The goal should always be to present your brand, its services and goods to the right audiences as appealing and trustworthy. Tactics for achieving this include pitching stories and press releases to media outlets, helping with event planning and promotion, and handling content and networking on social media, identifying outlets to reach both established customers and potential new ones.
How Can We Help?
At Sherlock Communications we promote our clients’ stories to the people who matter most, boosting reputation and business value by generating meaningful dialogues and compelling narratives.
Our goal is to help our clients navigate the complexities of the agribusiness and agtech industry and the Latin American environment, and meaningfully interact with multiple stakeholders and customers.
