Targeted creative design is extremely important, but some companies believe (erroneously) that using the exact same materials in every country, and translating just the text, is enough to deliver the desired message and achieve the proper apprehension of your brand’s objective. As experts in how the different markets inside Latin America behave and interact with certain types of communication, the first valuable advice we can give you is: don’t fall for that.
Creative design has to be more than aesthetically pleasant: it has to reach the target audiences’ heart somehow. And, for that, appropriate amounts and shades of colour, shapes, pictures and every other compositional detail has to embrace the viewers’ context. Beyond that: your design pieces should be creative, without compromising your brand’s ideals and beliefs.
Achieving this balancing act in your creative designs isn’t easy, especially when you’re not used to the culture and the ways in which your target audience in a specific Latin American country will behave (especially because the region is nowhere near as homogeneous as many believe), but it is a decision which will strongly improve your results.
