Energy

Sherlock Communications > What We Do > Energy

What is it?

Almost no industry in the world could function today without some form of energy. It is needed everywhere humans live and work. Our current primary sources of energy – fossil fuels and hydropower – are finite, and other sources have gained popularity and usage in recent times, so the industry, almost by definition, is in a constant state of flux.

The need for reliable and adaptable energy resources shows no sign of slowing down as the world’s population increases, demand grows and developing nations adopt new technologies. People are increasingly demanding a transition to sources of energy with less adverse effects on the environment, and which will lessen our dependence on fossil fuels. The conversation around energy and its impact on our quality of life is sure to be one of the main narratives of the coming years.

Energy in Latin America

In addition to traditional hydrocarbon reserves, Latin America is currently home to some of the world’s most dynamic renewable energy markets, ranging from hydropower to biofuels, via wind, solar and biomass-based electricity. More than a quarter of primary energy in the region comes from renewables – twice the global average. Brazil, Chile and Mexico routinely rank amongst the top global renewable energy markets in terms of investment, and several countries in the region, including Costa Rica, Uruguay and Paraguay, generate virtually all electricity through renewables. The challenges and potential solutions surrounding the Latin American energy sector are significant, and represent an enormous opportunity for domestic and international companies looking to make an impact on the continent.

Future Use and Need for Energy PR

In order to meet growing demand, companies and consumers will need to prove themselves capable of new and multifaceted means of generation, smarter consumption and upgraded infrastructure. Brands must encourage their users to adapt their behaviour, to think and act in ways that they may not have previously considered. And the onus is on these companies to inform and engage with a wide range of stakeholders in the public and private sectors on how to pursue energy opportunities while balancing the economic, cultural and environmental impacts that will inevitably ensue. Cohesive and considered communications are essential to selling your customers and investors on new and exciting energy solutions, and PR looks set to play a crucial role in the upcoming energy conversation worldwide.

How Can We Help?

Sherlock Communications’ PR campaigns engage, inform and measurably increase the brand value of energy organisations within Latin America, due to our experience and connections in the specialist media and industry. We help our clients navigate today’s constantly evolving energy landscape throughout all types of projects, from global campaigns to local communications. Our targeted PR strategy – including extensive media monitoring, market research, event planning, social media curation and web analytics – establishes our clients as genuine forces to be reckoned with in the region.

Copyright © 2024 . All rights reserved.
Privacy Policy | Terms and Conditions | Site Map | LGPD Privacy Policy | Human Rights Policy | Health Safety Policy | Anti-Bribery Anti-Corruption Policy