No matter where we come from or what our social background is, food and drink take a central place in our daily lives. It literally keeps us going while also allowing us to connect with others and express part of our identity. More than just nourishment, food is a deceptively emotional topic which holds sway over a large proportion of our decisions and traditions – from harvesting to distribution, from supermarkets to the dining table. In today’s global economy, consumers are faced with an unprecedented level of choice when it comes to food and drink, while the industry faces growing challenges from the adjacent worlds of politics, public health and the environment.