From the pharmaceutical and biotechnological, to medical devices and health technology, via OTC and personal care products, health and health tech companies make up a broad field of innovative and fast-moving sectors that aim to improve the quality of our lives. The industry is responsible for critical advances, targeted research and ground-breaking synergies that refine and commercialize new technologies worldwide.
Health and Health Tech
What is it?
Health and HealthTech in Latin America
Health tech has attracted investors in recent years, with the volume of investment doubling globally between 2014 and 2018, from $7.1 billion to $14.6 billion. In Brazil, Latin America’s most advanced healthcare ecosystem, the number of start-ups in the segment has more than doubled in the last five years, and two new health tech start-ups are launched every week. These are exciting times for new and established health companies in the region, but with the marked increase in attention and competition come new challenges that brands must overcome if they are to be successful.
How does Health and Health Tech PR work?
To stand out in a crowded and dynamic marketplace, brands need to secure funding, collaborate with the right partners, increase engagement and communicate what sets them apart from the pack, while navigating Latin America’s tricky regulatory environment. To do so, it is essential to identify and reach the right people, using the most effective means of communication – from articles in healthcare-oriented publications, to eye-catching promotions and initiatives, and online marketing. In order to reach the consumers, innovators and decision-makers who will make your brand a success, your story needs to be told convincingly and transparently. A successful PR and marketing strategy is the best way to achieve this.
A successful health PR campaign should look to move beyond traditional media and established platforms, by leveraging digital elements such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) and social media. Positive, creative and strategically-planned campaigns which take into account people’s needs and educate them on the benefits of your services invariably yield the best results. This type of PR and marketing strategy has the benefit of offering potential customers healthcare options which they might not otherwise have considered, in addition to increasing market share.
How Can We Help?
Sherlock Communications’ team are dedicated marketing specialists with extensive experience and connections in the world of traditional and digital healthcare. We are passionate about promoting the pursuit of innovation in the health sphere, and the organisations and tools that can help improve consumers’ daily lives.
We strive to position our clients’ brands and services in front of the right people, ensuring they get noticed by the people that matter most. Our established relationships include leading healthcare and health tech institutions, bloggers, editors, influencers, stakeholders and media figures.
