Nonprofit

What is it?

By definition, nonprofit organizations serve the public interest and are therefore exempt from federal income taxes. Activities such as volunteerism and helping the poor and disadvantaged date back to the dawn of civilization, and are still a driving force in societies around the world to this day.

The individual purposes of these nonprofit organizations vary widely, from charitable endeavours to specific religious, educational, scientific or literary purposes, and even the prevention of cruelty to animals or children. But the industry as a whole is undoubtedly of vital importance for vast swathes of society. What’s more, it provides countless opportunities to reach widespread audiences on altruistic terms.

Nonprofit in Latin America

The nonprofit sector in Latin America is as diverse as the economies and cultures of the region itself. Brazil, Argentina, and Chile all have blossoming NGO sectors that benefit from a growing, dependable Internet infrastructure, while nonprofit organisations operating in less developed nations only have limited access to the Internet and are reliant on traditional methods for fundraising and community support.

It goes without saying that all of these organisations are vitally important to the demographics they serve and rely on for financial and moral support – from speaking out against oppression to protecting vulnerable people, animals and environmental causes – but they all have to grapple to differing degrees with obstacles to growth, including an easily-distracted public and donor pool, rapidly changing technology and an ever-more crowded and complex nonprofit sector.

How does Nonprofit PR work?

Admirable though it may be, it is no longer enough for a nonprofit organisation to simply take a stand. In order to survive and thrive, they must also win people over to their cause, and this requires strategic, emotionally compelling PR campaigns that will attract the attention of established target audiences and untapped, would-be supporters from across the whole of Latin America.

Mass engagement has become more accessible to all with the advent of the internet and new technologies, but it has also made it harder to stand out from the pack, and effectively communicate the vastness and complexity of a cause to a fickle public which is not necessarily predisposed to supporting nonprofits, either culturally or financially. Therefore NGOs need to consider the best and most cost-effective strategies to win over their most critical stakeholders, and this is where nonprofit PR comes in.

How Can We Help?

Sherlock Communications’ team is passionate about promoting worthy causes and the organisations that espouse them. Our unrivalled Latin American network allows us to bring creative non-profit campaigns to life, opening up new channels and platforms for meaningful and impactful content.

Our targeted PR strategy – including extensive media monitoring, market research, event planning, social media curation and web analytics – raises potential donors’ awareness, increases brand recognition and establishes our clients as trustworthy and engaging leaders in the nonprofit market.