Search Ads Services

These ads can be highly effective in driving traffic to your website and increasing conversions if they are well-written and well-configured. Here are some important characteristics:

• Compelling and relevant headline: the headline is the first thing users will see and should be compelling and relevant to what they are searching for. It is important to include relevant keywords so that users know your ad is relevant to their search.
• Clear and concise description: the description should provide clear and concise information about the product or service being advertised. Highlight the benefits and unique features of the product or service and include a clear call-to-action to encourage users to click on your ad.

1. Increased visibility: the higher your ad appears on SERPs, the more likely it is to be seen by users. This increased visibility can lead to more clicks and visits to your website, ultimately resulting in increased conversions.
2. Better targeting: by using search ads services, you can target specific keywords and audiences, which can increase the relevance of your ad to users. A higher relevance score can improve your ad’s position on SERPs and ultimately lead to more clicks and conversions.
3. Competitive advantage: investing in Paid Search Services will provide you with competitive advantage over other businesses in your industry. If your ad appears higher up than your competitors’ ads, you are more likely to attract clicks and visitors to your website.

Once a webpage is well-ranked and is receiving lots of visitors, it’s time to observe whether it’s able to retain that attention, or whether visitors are giving up on it within the first few seconds (you would be surprised with how common this is!).

Having grabbed users’ attention, it’s time to make them stay. Providing exceptional user experience on your website is an important part of fully capitalising on paid search efforts.

Having an appealing design and compelling content will help stop visitors from leaving your website before taking any action. If you feel like your company could use some help with this, our team of experienced specialists can offer you support as well.

Dynamic search ads, also known as paid search or pay-per-click (PPC) ads, are text-based ads that appear at the top or bottom of the search engine results pages (SERPs) when a user searches for a specific keyword or phrase. 

These ads are highly targeted and relevant to the user’s search query, and are designed to drive traffic to a specific landing page on the advertiser’s website. Remember that both a professional and a paid ads agency can execute this strategy,

Display ads, on the other hand, are visual ads that appear on websites and apps that are part of the display network. These ads can include images, videos and other multimedia elements, and can be shown to users who are browsing websites or apps related to the advertiser’s product or service. 

Display ads are generally less deeply targeted than search ads and are designed to increase brand awareness, reach a wider audience and generate interest or engagement with the advertiser’s brand.

By working with a Google ads agency (or digital marketing agency), businesses can benefit from the agency’s expertise and experience in managing PPC campaigns, allowing them to focus on other aspects of their business. 

Additionally, agencies can provide data-driven insights and recommendations to help businesses optimise their PPC campaigns and achieve their marketing goals.

Technical SEO (search engine optimization) and paid search are complementary efforts because they both aim to increase the visibility and traffic of a website in search engine results pages (SERPs), but they use different tactics to achieve this goal.

SEO focuses on optimising a website’s content, structure and technical aspects to improve its organic (unpaid) ranking in the SERPs. It involves keyword research, on-page optimization, content creation, link building and technical optimization, among other tactics. SEO is a long-term strategy that requires consistent effort and patience to see results.

Paid search, on the other hand, allows advertisers to place ads at the top or bottom of the SERPs for specific keywords or phrases. Paid search ads are typically displayed above or below the organic results and can provide immediate visibility and traffic to a website. However, they require ongoing investment and management to maintain their effectiveness.

When used together, SEO and paid search can enhance each other’s efforts and provide a comprehensive search marketing strategy. For example, paid search ads can provide immediate visibility while the SEO efforts work to improve the website’s organic ranking. SEO can also inform the selection of keywords and ad copy for paid search ads, while paid search can provide data and insights that can inform SEO tactics.

Our specialists will work closely with your team to devise a robust strategy with a timeframe and roadmap that dovetail into your overall marketing objectives. Our agency can provide a wide range of services, including:

• Keyword research: identifying the most relevant and profitable keywords for the business to target in their campaigns.
• Ad creation: creating compelling ad copy that is relevant to the user’s search query and encourages them to click on the ad.
• Campaign setup: setting up the PPC campaign, including targeting options, bid management and ad scheduling.
• Landing page optimization: optimising the landing pages that users are directed to after clicking on the ad in order to increase conversions and improve the user experience.
• Performance monitoring and optimization: continuously monitoring the performance of the campaign and making adjustments to improve its effectiveness and ROI.

These are just a few examples of how our paid search team can work with your company to drive website traffic, brand awareness and other great results according to the needs of your business today. Contact us for more information.