How people see your brand can decide its future. That’s why crisis issues and reputation management is a subject that every company should be aware of and embrace.
Let’s examine why this is the case. A company’s reputation is influenced by a variety of factors such as employee work-life balance, customer service, social dialogue, approach to social and political problems, relationship with the environment and more.
Seems obvious, right? Nonetheless, almost 7 of every 10 company owners have faced at least one corporate crisis in the last 8 years according to PWC. So there is more to this matter than meets the eye.