It’s no wonder that social media has been a part of people’s lives ever since the creation of the very first platform. It allows people to forge social relations from wherever they happen to be. With a simple touch of a screen or click of a button, people can interact with the people they most care about.
Of course, the creation of social media has allowed brands, as well as people, to engage in conversations with users. Nowadays companies create their own pages, using this space to share the messages which they would like to convey. This allows brands to go way beyond traditional media, and even complement other communication strategies.
Engaging social media content makes it possible to build an entire online community around a service, product, or even a lifestyle. But this doesn’t happen overnight. When it comes to navigating foreign markets in particular, extra care is required to avoid mistakes, such as posting stereotypical or rehashed content.