In addition to traditional software offerings for private and corporate users, Software as a Service (SAAS) is increasingly being adopted by individuals and companies alike, removing the need to install and run applications on their own computers or data centres by allowing third party providers to host applications and make them available over the internet. This new distribution model eliminates the expense of hardware acquisition, provision and maintenance, as well as software licensing, installation and support. It has been embraced by workforces the world over, promoted by major international companies such as Oracle, Salesforce and Microsoft.
Software and SAAS
What is it?
SAAS in Latin America
The SAAS industry keeps growing by the year, and nowhere more so than in Latin America, where the market is predicted to increase by 25% yearly until 2022 at least. It’s a land of opportunities for investors and customers – but for SAAS and software brands, the crowded marketplace and waning novelty value represent serious hurdles to overcome in order to carve out meaningful brand recognition and gain a foothold on the continent.
Future Use and Need for Software and SAAS PR
Latin America represents a tremendous opportunity to bring millions of new and previously untapped users round to the SAAS way of working. But marketing SAAS offerings is self-evidently different from promoting traditional software. And while the novelty of SAAS made it newsworthy when it first introduced, today cloud technology is commonplace, and communications campaigns need to adopt a new approach and new strategies if they are to succeed in establishing visibility.
In today’s fast-paced and competitive market, traditional means of communication such as specialist media should be allied to exciting new strategies that incorporate social media, influencers and online marketing, advertising and PR. A successful campaign needs to reach untapped target audiences effectively and persuasively, selling products and services which didn’t even exist a decade ago but are becoming increasingly essential to people’s everyday lives. A specialist software and SAAS PR agency can be the difference between conquering the market and fading irreversibly into the background.
How we can help?
We are an award-winning Latin American PR agency with a proven track record for executing educative and exciting PR campaigns that measurably increase the brand value of SAAS start-ups and organisations in Latin America. Our dedicated marketing specialists will work with your company to formulate the best strategies to bring its story to life. We appreciate that not all SAAS offerings are the same, and craft personalised and genuine communications to maximise each campaign, by leveraging newsworthy stories or trends and connecting your technology to major events happening elsewhere in the marketplace.
Our targeted PR strategies – including extensive media monitoring, market research, event planning, social media curation and web analytics – raise consumer awareness, increase brand recognition and establish our clients as genuine market forces to be reckoned with.