Different kinds of entertainment have always existed throughout all cultures, and have developed over time to become increasingly available to everyone. The universal process has gradually snowballed into an entire industry of entertainment products and services, adapted to suit any scale.
From sporting events to parties and concerts broadcast to millions of people, today entertainment – and sport in particular – have a truly global audience, and can be used to carry any number of positive, disruptive messages to the right audiences.
Entertainment is a huge part of daily life in Latin America, from concerts to clubs to home-streaming platforms and beyond. Brands have seized on this cultural phenomenon and as a result it has become one of the most lucrative and dynamic industries in the region.
Perhaps the greatest and most notorious form of entertainment in the region is sport, which verges on a cultural obsession for some. From national championships to impromptu street games, there’s no better way to learn about Latin American culture – and find common ground with its residents – than through the medium of sport. There’s no doubt that football is the favourite sport in the region, but it’s by no means the only one. Baseball, basketball, cycling, and rugby all have their dedicated fan bases and organized tournaments.
