Our People

Based in São Paulo, managing partner Alasdair has more than 10 years’ experience acting as and marketing, communications consultant for a diverse range of international companies, from global brands to innovative start-ups

Based in Rio de Janeiro, managing partner Patrick has over 20 years’ experience in international marketing, communications and public relations from both the client and agency perspective

A highly-respected academic as well as Sherlock’s head of research, Justin is a science, technology, innovation and education specialist at the University of São Paulo.

Alexandre is head of Sherlock’s entertainment and fashion division and is probably one of Brazil’s most influential casting directors. He has an unrivalled network of contacts in the entertainment sector

Graduated in journalism at Belas Artes University and with experience in fashion magazines, radio station and PR, Maria now is responsible for developing content, translation, media relationship and event organization at Sherlock Communications.

Bianca is a paid media and performance marketing expert for near 8 years. She is a specialist in digital strategy and campaign management, having run campaigns for blue-chip brands such as Google, indeed and Philips to a wide range of clients from international brands to challenger start-ups across multiple markets.

Patricia is based in São Paulo and is our PR Lead in Brazil, besides being responsible for the coordination of an award-winning Health, Marketing and Entertainment-focused PR team. Her experience as a reporter for entertainment publications, make her a highly experienced and versatile copywriter. In 2022 she was awarded as Best PR Agent Rising Star in the Davos Communications Awards. She has a wide network of journalists thanks to her experience working for clients from different industries such as business, health, technology and entertainment.

Based in São Paulo and graduated in Marketing from FMU, with experience in Digital Marketing, Matteus is currently our Event Consultant. He assists with innovative ideas, creates events from conception to execution, and ensures impeccable production. His role involves all aspects of planning, organization, and coordination, transforming visions into successful experiences and events. Matteus is also part of our SEO team , where he works as a Link Building Analyst, guaranteeing guest-posts on high-quality websites of all sizes all over Latin America, in addition to looking for better ways to improve the authority of our clients’ websites and increase their presence on search engines.

Fluent in English and Portuguese, Zeca is our Events specialist with more than 20 years experience working on events and projects, hands-on experience while creating and producing international cultural, sports, musical, social and corporate events since operations to management and having lived abroad and studied at Hunter College in New York.

Graduated in Fashion by University of São Paulo, Bárbara is an Influencer Marketing Specialist. With exceptional negotiation skills, she leads the influencers Marketing team, coordinating activations and bringing together the best alternatives to every objective, profile and budget. Bárbara have lead successful campaigns across Latin America for Realme, Papa Johns, Signify (Philips’ lighting division), Sony Pictures, Crypto.com, Bumble and others.

Based in São Paulo, Sandra has graduated in Chemical Engineering and with a technical degree in Interior Design, she has over 15 years’ experience and great skills in Project Management and spreadsheets. As Sherlock Communications’ Office Manager, she is responsible for financial, commercial and administrative areas, managing several suppliers, consultants and internal activities between all offices.

With over 30 years of experience in communications, as a journalist and a PR consultant, Mauricio is based in our São Paulo office. He has worked as an editor for several specialized publications, and helped many international companies to create and deploy their PR strategies and to manage complex crisis.

Fernanda is a passionate journalist, with experience in internal communication and press relations. Based in Olinda, Pernambuco, it is constantly learning, seeking to cultivate a customer-centric philosophy, in order to anticipate and satisfy their needs profitably, contributing to sustainable business, mutual benefits and long-term value creation.

Rosy is a graphic design specialist based in São Paulo. With over 15’ years experience, she has worked for clients in Europe, Asia and Brazil coordinating online and offline projects with brands such as Natura, Hilton Hotels and Discovery Kids. As an illustrator, she has four authorial children’s books published.

One of the first members of the Design team. Illustrator and with a degree in Graphic Design at UNISO-SP, Érica has worked with several segments, from lifestyle magazines to sticker albums. She wants to develop a computer game, fully illustrated by her.

Fluent in English and a native Portuguese speaker, Beatriz is a member of our SEO team, with a solid background in content writing, marketing and market research. She is very communicative and deeply values the daily cultural exchanges with our worldwide crew.

Based in São Paulo, Camila is one of our Public Relations consultants. She began her career working as a researcher and writer for the website LIMCAC. After that, she worked as a content creator for television, collaborating with channels such as Sony Channel and E! Entertainment Television. She also worked for several producers and influencers as a content creator for their social networks.

Carolina Yokota is a São Paulo based bachelor in Foreign Affairs. With a masters in Businness Management, she specialized in creating and improving systems and operations for health and wellness start-ups. Fluent in English and Portuguese, she has worked as a project team lead using SCRUM and is now responsible for developing Web 3.0 and blockchain applications/softwares.

Évelin is a journalist with a postgraduate degree in Marketing and Digital Media. With more than ten years of experience, she worked as a PR, reporter for several magazines and small newspapers, social media, also doing internal marketing and social media for some companies. She lives on an island called Vitoria and she’s part of our public relations team.

Mariana Moya lives in Sorocaba and has a degree in Public Relations and a postgraduate degree in Marketing and Semiotics, in addition to specializations in the areas of Social Media, Marketing and Neuromarketing. She is part of Sherlock Communications as a PR Consultant and has worked for small and medium companies with Internal and External Public, Marketing and Communication Advisory.

Based in São Paulo, Julia holds a degree in psychology from Universidade Presbiteriana Mackenzie, a postgraduate degree in Sport Psychology and Outpatient Psychotherapy and is currently completing her second degree, in PR, at FAM. As a former Olympic gymnast, Julia has titles in national championships and has already been part of the Brazilian team. she speaks english and studies korean and japanese and has been working at Sherlock Communications since the beginning of her PR career.

Based in São Paulo, Denis is one of the members of our team of Public Relations consultants. During his professional career, he has worked for fourteen years as a press officer at Corinthians, having worked directly with several professionals and high-performance athletes in the football universe, having experience in crisis management, internal and external communications and social media. 

Based in São Paulo, Amanda is a journalist graduated at PUC-SP and a consultant at Sherlock Communications. She has worked with television news production at TV channel SBT and also has previous experience working with content production for social media and PR in the public health field, with focus on crisis management.

Mariana has a degree in Journalism by Universidade Católica de Santos and has specializations both in communication in social networks and crisis management. She has worked as a reporter for daily newspapers and news sites, such as G1, and acted as Social Media Analyst and content producer for the largest communication group on the coast of São Paulo. She has also experience in magazines, television, radio and press relations.

Based in São Paulo, Freddy is a consultant at Sherlock Communications with over a decade of PR experience working for major governmental and corporate clients around the world. He has also worked as a journalist, reviewer and project manager, and is fluent in English, French and Portuguese.

Based in São Paulo, Flávia is a digital marketing consultant at Sherlock Communications. Graduated in journalism from PUC-SP, she has been working with digital marketing for over 5 years. Flávia was marketing coordinator at the music school, Atelier de La Musique, and has experience in producing content for websites and blogs, managing social media, creating and monitoring Facebook and Google Ads campaigns

Flavia is a journalist was born in Goiânia and lives in São Paulo. She is a Public Relations consultant and has worked as a reporter in the biggest Brazilian’s TV newsroom as Globo, Record and SBT. She also has a large experience on content and relationship with press.

Ana Paula has a degree in Journalism at ESPM-SP and is fluent in English and Portuguese. She has experience working in internal communication and sustainability projects in Brazil. At Sherlock Communications, Ana Paula is responsible for following up with journalists and developing press office strategies.

Lyncon is a Public Relations Consultant and is based in Brazil. He graduated in Social Communications (Journalism) from the Nove de Julho University and has almost a decade of experience with news and copywriting, among others. In our agency, he started working on the Opera account, a renowned web browser company. Prior to this, he worked in the newsrooms of RedeTV!, Olhar Digital, and UOL, very important medias in Brazil.

Isabella works as a PR Consultant in our Brazilian team. She is a writer and a graduated journalist in Social Communication – Journalism at Universidade de Mogi das Cruzes (UMC), fluent in English and a Portuguese native speaker. After a few years of working as a newspaper reporter and a TV producer, she published a non-fictional book about dog adoption and puppy mills.

Luisa holds a bachelor degree in economics from PUC – SP and has graduated in Journalism and Communication at Faculdade Cásper Líbero. She is an expert in media relation, communications strategies and copywriting, working with clients from different sectors including education, pharmaceutic, NGO, urban development, tourism and construction. She speaks English, Spanish and Portuguese and has lived in Canada and Australia.

Journalist, graduated from FAAP, in São Paulo. In 2018, she worked on Projeto Comprova, an initiative from Abraji (Brazilian Association of Investigative Journalism) against misinformation, gathering more than 30 brazilian media. In 2020, she created the project Shameless Body, on Instagram, in order to disseminate relevant and informational content about body shaming and its consequences. Isabela also has experience in corporate marketing and advertising.

Gabrielle Moreto lives in São Paulo, Brazil, and is a Public Relations Consultant here at Sherlock Communications. She graduated in Public Relations and is currently doing a postgraduate degree in Communication Management. She is passionate about communications and learning other languages. In addition to her native language, she is proud of sharing that she already speaks three others and is looking for the next one. She is always looking forward to her personal development.

Born in the countryside of São Paulo state and raised in Japan, Letícia is one of our PR consultants. Graduated in Journalism and specialised in Content Marketing, she has a decade of experience in communications, having worked in public sector press offices, printed newspapers, e-commerce platforms and advertising agencies. Her enthusiasm for games, education and technology have prompted her to become a tech media reporter and writer, collaborating with companies such as Magazine Luiza and Terra Networks.

With eleven years’ experience in the creator economy, the last five of which have been dedicated to the beauty industry and influencer marketing, she is a professional with a solid background in communications. She has worked with renowned brands in Brazil: Embelleze, WePink, Dalla Cosméticos and Grupo Trigo. Her expertise includes digital launch strategies with a focus on valuable content and brand positioning. She has worked on successful partnerships for a select group of Brazilian celebrities: Bianca Andrade, Lexa, Felipe Theodoro, Virginia, and has a career management certificate from White Martins.

With at least 2.5 years of experience in making websites rank well on Google, Bruno Neves is one of the members of the SEO team. He has worked with several niches, including ecommerces and market places, having also structured a blog from scratch for one of his former clients. His knowledge is comprehensive and goes from highly-technical to content-focused SEO strategies — and he has also even produced a few pieces of content himself!

Karol has a degree in advertising at Mackenzie Presbyterian University – SP and works as a Digital Marketing consultant at Sherlock Communications. She has been working since 2014 with communication and marketing for different companies and clients, such as: Cinemark, Itaú Cinemas, UCI, Petra Belas Artes, and others, and also has experience in Account Manager and Social Media. With experience in some countries from South America, Karol communicates very well in English and Spanish.

Neuza Nascimento is a writer and a journalism student at Estácio College. For 15 years, she played a vital role as the founder and leader of the NGO CIACAC, an organisation committed to social transformation and supporting underserved communities. Today, in our agency, she writes for the ‘Neuza’s Column’ on the Lupa do Bem website, sharing inspiring stories of people and social projects that are making a difference in Brazil. She is also the author of the book “De Saracuruna para Copacabana”.

Based in Rio de Janeiro, Jéssica graduated in Social Communications – Journalism by Gama Filho is fluent in English and Portuguese. A professional with eleven years of experience in journalism and press office. Was the producer of Az Pretaz, a collective group made up of black women in communications and technology. She also was a part of social movements such as Junta Com. 

Senior Public Relations Consultant based in São Paulo, Brazil. A seasoned professional with a background in Public Relations. Specializes in crisis management, media relations, corporate communication, and events. Past experiences include PR and Marketing roles at McKinsey & Company, SAP, Sophos, Facebook (Meta) and Salesforce. Skilled in crisis communication, event management, strategic planning, and media relations. Proficient in technology and cybersecurity. Key skills: Crisis Communication, Event Planning, Analytical Skills, Strategic Planning, PR, Media Relations, Writing, Language Localization.

Helena lives in Brazil, has a degree in journalism from UNIFAAT and has been working in Digital Marketing for 5 years. She has experience in SEO, social media, creative planning and copywriting. She currently works in the SEO and Influencer Marketing teams, working directly on projects related to sport, technology and diversity.

A journalist who graduated from the University of Mogi das Cruzes (UMC) and studied ‘State, Society and Public Policies in Contemporary Society’ in PUC-SP. Ingrid Leone is a PR Consultant and is currently based in São Paulo.
With a few years of experience, she has been a reporter, content creator, podcaster and a writer. From creating and planning content for social media to writing hard news, she is guided by plurality.

Based in São Paulo, Maíra is a PhD Journalist and Anthropologist. His professional career is wide and diverse. She has already worked in the media, dedicated herself to academic research, taught as a university professor, consulted for large companies, produced content independently, became an activist and today uses all her experience and vocation writing on Lupa do Bem, a social impact website produced by Sherlock Communications. Native Portuguese speaker, masters English and Spanish and dabbles in German.

Cleo is a journalist with a lot of experience in Digital PR and Link Building. Her largest achievements were in the technology, education, road transport and startups sectors. She currently lives in São Paulo city, although she was born in Vale do Paraíba, a region located in the countryside of the state of São Paulo. When describing herself, she affirms she really likes creating groundbreaking content with enriching data and hopes to make a difference in the team!

Based in São Paulo, Danielle has a degree in Social Communication – Journalism from the Universidade Católica de Santos and is fluent in English, Portuguese and Spanish. She worked as a reporter for daily newspapers such as A Tribuna de Santos and Expresso Popular, in addition to accumulating experiences with specialized journalism and press relations for the third sector.

Based in São Paulo, Fabiana is currently one of the Brazilian PR Coordinators working in our agency. She holds a degree in Journalism from ESPM-SP and a Master’s degree in Strategic Corporate Communications. During her career, she worked on projects that include strategic communication planning, press relations, and content production for social media and online platforms. In recent years she has worked with clients from different segments, focusing on ESG, aviation and tourism, finance, crypto and blockchain, technology and public affairs.

Born and raised in São Paulo, Matheus graduated in Journalism and has an MBA in Sports Marketing Management. Currently, he is one of the Public Relations consultants based in Brazil. He did many courses to become a more complete professional, having studied about Sports in Public Relations, Online Content Creation and Audiovisual Content Production.

Besides being an Advertising and Publicity technician, Larissa has also a degree in journalism, having worked with influencer campaigns for clients such as Sephora, Tiktok, Kwai, Youtube, Excellence and others. At Sherlock Communications, Larissa uses her incredible creative skills to find the best influencers and build campaign briefings to co-create scripts for each influencer’s content.

Ana works as a graphic designer at Sherlock Communications and is currently graduating in Advertising at Centro Universitário Senac. She has been passionate about design creation since the age of 15, when she started working as a freelancer for YouTube channels. She also has experience as a motion designer and has already made some works for prominent brands such as Fila, OLX, CVC in addition to some content creators.

Elaine was born and raised in the city of São Paulo. Because of the intense pace of the city and the way different people shared their ideas and cultures, Elaine became interested in communication and started studying journalism at age 17. Currently at 25 years old, she is a PR consultant at Sherlock Communications. The variation in the performance of clients, ranging from digital influencers to fintechs, is what Elaine likes the most, as among her qualities, dynamism and creativity are highlights.

Gabriela has a degree in Social Communication – Journalism, lives in Rio de Janeiro and works as a public relations consultant at Sherlock Communications. She has worked as a producer and writer for communication vehicles such as TV Rit-RJ and Rádio Manchete. After a few years, she migrated to the marketing and press office area, where she acquired good experience in content production for social networks and account management in communication agencies in Rio.

Graduated in journalism from Universidade Presbiteriana Mackenzie, Jonas was born and raised in São Paulo and has almost 20 years of experience in newsrooms, press relations and advertising agencies. He has worked with clients from different sectors, such as sports, entertainment, technology, games, health, finance and education, among others. He has already passed through companies such as Universal Channel, Syfy Brasil, Lance! and Fundação Getúlio Vargas, in addition to having extensive coverage and organization of national and international events.

Based in São Paulo, Rodrigo is a graduate in Journalism from PUC-SP and holds a master’s degree in Communication from the Universidade Metodista de São Paulo. Prior to joining the Sherlock Communications team as a PR Consultant, he gained experience in Political and International Journalism coverage, as well as working as a reporter covering cryptocurrencies. He has worked for Folha de S. Paulo newspaper, Radio CBN, UOL, and Portal do Bitcoin. He is also a researcher on human mobility.

Based in São Paulo, Rodrigo is a graduate in Journalism from PUC-SP and holds a master’s degree in Communication from the Universidade Metodista de São Paulo. Prior to joining the Sherlock Communications team as a PR Consultant, he gained experience in Political and International Journalism coverage, as well as working as a reporter covering cryptocurrencies. He has worked for Folha de S. Paulo newspaper, Radio CBN, UOL, and Portal do Bitcoin. He is also a researcher on human mobility.

Sabrina Sampaio is part of the design team at Sherlock Communications and lives in the ABC region of São Paulo state, in the municipality of São Caetano do Sul. She graduated in Graphic Design from Universidade Anhembi Morumbi and has more than 8 years of experience in the field. During her career she worked with large companies and brands, including Tramontina, Ambev, Nestlé, Pfizer, Cartão de Todos and Sotheby’s.

Resident of São Caetano do Sul, Ana Beatriz has graduated in advertising and has a postgraduate from ESPM’s marketing and business course. She has experience in influence marketing, social networks and design, having used the three strategies since its fomature in college. Ana has worked in two communication agencies focused on children’s, pet’s and retail’s niches. She is a native speaker of Portuguese and has intermediate knowledge in English and Spanish.

Based in São Paulo, Bianca graduated in journalism from Mackenzie and is a Social Media Specialist. She has been working with content for social media since college and has skills in the area of creative copywriting. In addition to content creation, she has experience with crisis management, social listening and community management. Bianca has already worked with major brands in different sectors such as tourism, retail, technology and consumption.

Lucas is a journalist from São Paulo who works as a PR consultant at Sherlock Communications, driving especially sports and technology customers to have a lot of coverages in Brazilian media. He has previously worked with content production and communication management in a successful startup.

Based in São Paulo, Marina is one of our PR consultants at Sherlock Communications. She holds a degree in Journalism – Social Communication from Faculdade Cásper Líbero and is fluent in both English and Portuguese. During her career, worked mainly in the segments of culture, cities, tourism, events and government and has experience with the press and journalistic content.

A resident of the city of Cotia, in São Paulo, Marcelo is in the final stretch of the journalism course at USP. With four years of experience in writing, he has worked for vehicles such as VEJA magazine, where he worked in the culture section, and for Jornal da USP, where he covered science topics. Here at Sherlock Communications, he works as a technology public relations consultant.

Marília is a Web Design Consultant who is part of the SEO team. Born and raised in Rio de Janeiro,she graduated in Digital Design with emphasis in Graphic Design from Infnet Institute and has 10 years of experience with design, having produced online and offline materials. She has worked with many marketing agencies, in campaigns focused on product launch and inbound marketing. She is specialised in creating templates that deliver the best solutions and enchant the clients.

Renne lives in São Paulo and works as a Public Relations consultant at our agency. He graduated in Public Relations from FAPCOM and has extensive experience in customer service, having worked for major companies. He’s excited to embark on his journey in communication and contribute to significant achievements. He’s driven by a passion for sports, with a focus on South American soccer, Liverpool, and Formula 1.

Born and raised in Rio de Janeiro, Izabella is part of our Social Media Marketing team. Graduated in journalism and advertising from Faculdades Integradas Hélio Alonso, she specialised in digital crisis management and social listening. Awarded by the website Hotéis.com for her work managing social listening and creative responding, Izabella has worked as a digital coordinator in large advertising agencies and as a journalist in large media outlets such as Globo Esporte, Sportv and Globosat.

Guilherme is a publicist graduated from Cásper Líbero and a Marketing specialist from FGV, with experience in media and marketing. Throughout his career, he has had significant roles in the pharmaceutical and FMCG sectors, where he developed campaigns for renowned Sanofi brands, including Dorflex, Novalgina, Allegra, and Dermacyd. He is part of our Paid Media team, assisting in the creation of effective strategies that boost brand recognition and market success.

Based in Rio de Janeiro, Maiara is a journalist graduated from Universidade Veiga de Almeida. During her career she worked on contents productions for websites, newspapers and social media. At our agency she works with the Social Media team, producing creative contents for different digital platforms.

Ricardo Bunduky is part of our Public Relations team in Brazil. Graduated in journalism from Faculdade Cásper Líbero, in São Paulo, he has a vast repertoire in reporting, editing and content production for printed, online and audiovisual formats. He worked in various editorials at Folha de S. Paulo, where he was part of the first team of the Specials Unit and also edited the Careers and Entrepreneurship sections, among other professional achievements.

Graduated in Advertising from Mackenzie, João is also a Postgraduate in Marketing and Communication Management from ECA-USP. He has worked with Paid Media for over 7 years, both in Agencies and in Internal Marketing for companies. He has Google certifications and has been acquiring knowledge and experience in Programmatic Media for over 3 years. He is fluent in English and a native speaker of Brazilian Portuguese.

SEO specialist with 14 years of experience in on-page and off-page optimization and an MBA in strategic digital marketing and Big Data and Competitive Intelligence. She is certified in SEO Manager and Technical SEO by Blue Array Academy. He has worked in several agencies and companies in the banking, pharmaceutical, education sectors, among others. SEO teacher in his spare time at SENAC as well as being an enthusiast of artificial intelligence tools for productivity purposes. He currently works as SEO coordinator for the Sherlock SEO team.

As a professional working in the Human Resources field for over 5 years, Mariana primarily focuses on Culture and Engagement, Organizational Development (OD), and also serves as a Business Partner. She also has solid experience in designing recruitment processes, developing and managing performance evaluations, and creating programs for organizational culture and engagement.

With a degree in Journalism from PUCRS and a postgraduate degree in Digital Marketing, Marcus Bruno has 10 years of experience as reporter and editor at Rede Globo affiliates in the South of Brazil, where he won three Journalism awards. Following that, he worked for 5 years as Public Relations and event producer in the pharmaceutical industry in laboratories from Brazil and the USA. He is an events consultant at Sherlock and is based in São Paulo

Graduated in Advertising from Mackenzie, João is also a Postgraduate in Marketing and Communication Management from ECA-USP. He has worked with Paid Media for over 7 years, both in Agencies and in Internal Marketing for companies. He has Google certifications and has been acquiring knowledge and experience in Programmatic Media for over 3 years. He is fluent in English and a native speaker of Brazilian Portuguese.

Based in Curitiba, Felipe Demartini is a Public Relations Consultant at Sherlock. A journalist with more than 13 years of experience in tech media, working as a reporter on outlets such as Canaltech, Tecmundo, Voxel and Techtudo, working primarily on cybersecurity and gaming-related content. That passion for games also led him to work on personal projects such as podcasts and live streaming channels.

Journalism and Mass Communication and Master’s degree in Politics and International Studies from Universidad del Rosario. Laura’s expertise involves devising and executing communication strategies, crafting engaging social media content, preparing educational materials for specific audiences, and producing press releases alongside journalistic content.

Luz is a social communicator and journalist, with emphasis in political and organizational communication. She is based in Colombia and has experience in internal communications, as well as four years of experience in strategic consulting for clients in various sectors, supporting the development of corporate strategies, public and private relations, reputation, positioning and crisis management.

Sofía Maldonado has more than a decade of experience in PR. She joined our Argentine team as a consultant. The design and implementation of communication strategies, the relationship with media and audiences of interest are some of her main characteristics as a professional. She is in charge of clients from different sectors, including entertainment, tech and tourism.

Alberto is based in Mexico City. He has almost 17 years of Engineering and Digital Marketing experience. Previous to his work as a Digital Marketing Manager he was a webmaster and digital advertising manager from top Mexican journalists. Alberto has an excellent background analyzing the digital impact, being a specialist in growing brand impact through platforms. He has played a leading role as Digital Marketing Manager, including Orangetheory Fitness Mexico.

Sonia is PR Leader for Peru at Sherlock Communications and has more than 17 years of experience in corporate communications and public relations, implementing communications campaigns for a diverse range of leading companies and organizations such as Palo Alto Networks, Zayed Sustainability Prize, JW Marriott, Kaspersky, Indra/Minsait, L’Oreál, COFIDE, Equifax, Inca Rail, Campari, Asociación Automotriz del Perú, , Ontier, BCP, Novo Nordisk, among others. She develops impactful and creative presentations, and also has experience in journalism, market research and protocol and ceremonial.

Camila, based in Colombia, holds a bachelor’s degree in Marketing and International Business and has a background in Digital Marketing and PR. She has collaborated with multiple US companies across various industries to enhance their online presence. Currently, she is a Link Building Specialist in our SEO team, focusing on securing guest-post placements on high-quality websites across Latin America. Outside of work, she is passionate about entrepreneurship and actively involved in animal welfare initiatives.

Born and raised in Formosa, Argentina, and now based in Sao Paulo, Maria Jose is one of our Public Relations Consultants. Graduated in Public and Institutional Relations by UADE, she has more than 6 years of experience in communications and media strategies. She is a native Spanish speaker, fluent in English and Portuguese.

Agustina is part of the Argentina team and she is an SEO Content Consultant. She has a degree in translation from the University of Buenos Aires (UBA) and extensive experience as a communications specialist in the translation and digital marketing industries. She coordinated the digital marketing team of the Hispanic Digital and Delivery Program launched by PepsiCo North America. Agustina lives with her cat, Teolina, and enjoys spending time in nature. Her passions can be summarised in one word: communication.

Julieta Giannone occupies the role of Junior Social Media Consultant. She is Licensed in Public and Institutional Relations, having graduated in 2022 from the Universidad Argentina de La Empresa. She has also taken a course of Professional Formation in Digital Marketing in the Instituto Escuela Da Vinci. Another type of knowledge that prompts her interest is graphic design.

Karina has more than 10 years of experience in Digital Marketing. With creative and strategic thinking, she seeks to be informed of the changes in the digital world to keep the brands in trend. She has a master’s degree in photography, so when she’s not behind a computer she is behind her camera.

With a degree in Communication Sciences from the University of Buenos Aires (UBA), Patricio has almost 20 years of experience in digital media. His academic background and professional development can be summarized in one word: communication. His main interest: the engineering of meaning. He worked in different media in Buenos Aires, founded a cultural magazine, wrote the book “La villa miseria digitall” and has more than ten years of experience in the development of digital educational content.

Esteban is a publicist from Bogotá, Colombia, with an emphasis on Digital Marketing, an expert in creative direction, content marketing, and customer experience across different digital ecosystems. Has worked with over 15 brands from various industries across Latin America, the USA, and Europe. He is deeply passionate about creativity, spanning innovation, storytelling, copywriting, digital design, and branding. His profile stands out as a digital strategist with a diverse skill set.

Based in Mexico City, Gabriela is a communications specialist with more than ten years of experience in the field of communication and public relations for clients in the pharmaceutical, lifestyle, and gastronomy industry with brands such as Roche, Sanofi, AbbVie, J&J, Nestlé Waters (Perrier, S. Pellegrino, and Agua Sta. María), Uber Eats, Alboa from Grupo Cinemex and Concha y Toro Family of Wineries.

Claudia is a social communicator and journalist, specialist in marketing management, she has 10 years of experience as a journalist and 6 more of experience as an integral leader of communications in public entities and private companies of the health sector in Colombia such as the National Superintendence of Health, EPS Salud Total, and Famisanar. The design and implementation of communication strategies, crisis management, relationship with media and audiences of interest are some of her main strengths as a professional.

Paola is the Head of Office of Sherlock Communications in Bogotá. She is a specialist in strategic communication and public relations, with a master’s degree in Corporate Communication. She has more than 15 years of experience as a strategic communications consultant in important agencies in Colombia, Spain, and LATAM. For the last five years, she is been part of the Sherlocks team as an expert in reputation management, internal communications, and crisis management. She is fluent in English and has a wide network of journalists thanks to her experience working for clients from different industries, mainly in business, technology, and CSR.

Based on Peru, Angelo is a social communicator & journalist specialized in Sports. He has 12 years of experience in newspaper La República where was head of the sports team. Teacher of Journalism for 3 years in Toulouse Lautrec and is ending a master degree in Journalism and Multimedia Communications.

Ángela is based in Bogotá, Colombia. She is a graduated in Politics and International Relations and a specialist in strategic communication. She has experience in public relations agencies, developing communication strategies, advising on issues related to brand, corporate positioning and reputation management in internal and external levels.

Social Communicator & Journalist, specialist in strategic communication. Through the acquired experience of 11 years, he has worked as a consultant in planning, design, management, coordination and development of strategies focused on external, internal and digital communications, media outlet management, public relations, brand positioning and corporate reputation for multinational companies from different sectors such as mining and energy, technology, education, oil-gas, aeronautic and health in Colombia.

Fluent in Spanish, English and Italian, Martín Kolodny is a Communications and Public Relations consultant for the team from Buenos Aires, Argentina. Journalist, Martín has over 15 years of experience. In the written press, he has worked in large national media such as Clarín newspaper. He also adds experience in audiovisual production (Canal 13, Canal 9, advertising and documentaries), Social Media and Community Manager in Communication Agencies. He has been a professor of journalism and digital journalism for more than 12 years, in universities and regular courses in Argentina.

She is a public relations specialist with more than 5 years of experience, she excels at collaborating with cross-functional teams to execute seamless public relations strategies. Previous positions include ALAB GROUP and HUGO BOSS both in NYC. With experience also in social media management, and media production.

Based in Perú, Michelle is a professional publicist with a specialization in digital marketing. She has developed advertising campaigns for national and regional clients, and one of her main goals is to connect brands with users through relevant content. She also has experience in strategic planning, influencer marketing, creative writing and her love for music has led her to develop a new specialization in music business and artist development.

Based in Mexico City, Mireille holds a Bachelor’s degree in Communications with a minor in Sciences Communications and Scientific Dissemination at Autonomous Metropolitan University. She also studied Digital Media at Leuphana University. She has experience in digital marketing and content creation for various sectors such as Arts, Cultural, Editorial and Real estate. Here at Sherlock Communications, Mireille works alongside the social media team providing locally relevant content .

Based in Mexico City, Alejandra has 10 years of professional experience in Marketing and Public Relations, in different fields such as mass media campaigns, nonprofit marketing, strategic alliances, and project development with NGOs and private companies. She holds a Marketing Bachelor’s Degree and an MBA. Ale is a native Spanish speaker, fluent in English, and currently also studying Portuguese.

Mariano is part of the Argentina team. He is a journalist with more than 15 years of experience in prestigious newsrooms such as Clarín, Página 12 and Perfil, among others. He covered the 2014 World Cup and the 2016 Olympic Games. He also teaches journalism in tertiary education.

Vanessa has a degree in Communication from National Autonomous University of Mexico and a diploma in Specialized Journalism. Vanessa has collaborated in tourism, politics and technology media. She has more than 3 years of experience in public relations working with brands such as Booking.com, Xbox, eBay and Puratos. She is currently a communications consultant at Sherlock Communications and is based in Mexico City.

Alejandra Sánchez Gómez, based in Mexico City, holds a Bachelor’s degree in Communication Sciences from the Universidad del Valle de México. She is currently pursuing a Master’s Degree in Public Administration and Public Policy. In the labor field she has more than four years of experience, starting in the public sector, managing the social network pages and profiles of each and every one of the delegations in the federal entities as well as at the federal level of the then Attorney General of the Republic.

Paula Galinsky graduated from University of Buenos Aires, she received her diploma on Social Communication Studies (journalism oriented) and also trained as a journalist at Buenos Aires-based Taller Escuela Agencia. In her work of more than 15 years at Argentina newspaper Clarín she specialized in health and education. She also obtained a post graduate diploma in Education at the Di Tella University and received training in Climate Change sponsored by United Nations. Other media participation included being both a television producer and TV reporter at El Trece (channel 13) and the voice on the Society segment at Radio Con Vos. Currently, she works as a Senior Consultant in Communication and Public Relations in Sherlock Argentina’s team.

Aylín is a digital marketing specialist based in Mexico City. She has a bachelor’s degree in Communication from UNAM. She has more than 5 years of experience in the digital world as a copywriter, community manager, strategist and analyst. She has worked for international agencies and startups. Her career has focused mainly on working with technology brands.

Based in Costa Rica, Ismael is PR specialist in marketing and corporate public relations. Pitched press releases to the most prominent industry media outlets in Central America and the Caribbean. Managed a highly-performing media relations team in tracking incoming media requests and proactive pitches. He is a graduate of the Academy of Public Relations (ARP), accredited by the Public Relations Organization (IPRO), and studied computer engineering at the Universidad Latina de Costa Rica. His knowledge of the local and regional media landscape, his ability to effectively manage the press, coordinate interviews and events has allowed him to obtain positive and strategic coverage for the organizations he has worked with.

Silvia has a degree in Communication Sciences from the National Autonomous University of Mexico and has become a specialist in psychology after studying at the Mexican Institute of Psycho-oncology. She has more than 8 years of experience in public relations, in which she has collaborated for accounts such as: ITALIKA, Newton Running, Tecnológico de Monterrey, Rainforest Alliance, Metco, Enlight, Mula de 5s, Doctoralia, among others in Mexico. She has also ventured into the marketing for BTL activations with Interjet.

Margarita is a specialist in Corporate Communication of the Universidad Politécnico Grancolombiano, professional in Social Communication and Journalist of the Universidad de la Sabana, bilingual and with training oriented to manage, evaluate and enhance the strategic management and reputation of organizations of any nature: Companies, foundations, governmental institutions and international entities.

Graduated in journalism, Sol has been working in communications for 20 years, achieving most of her experience in the fashion, beauty, technology and lifestyle industries. She also traveled the world with Club Med, practicing PR in markets as diverse as Brazil, Mexico, USA, Malaysia, Australia and Morocco. Sol is fluent in Spanish, English, French and Portuguese and is a big fan of the Kardashian sisters. She is single, without children, and lives with her boyfriend and her dachshund Chacha in Florida.

Sofía is part of our team in Argentina. Raised in Mar del Plata, she is a journalist specialized in environmental education and communication. She was part of the team that developed, thanks to the support of UNESCO, an innovative digital platform for environmental journalists in Latin America.

Lydia is Coordinator of the Central American and Caribbean branches of Sherlock Communications Hub. A former journalist and a PR specialist with more than ten years of experience in the industry. Proven track record in managing teams and leading external and internal communications for small business and large brands. Lydia holds an MBA with a specialism in Marketing from Universidad Latinoamericana de Ciencia y Tecnología, as well as certifications in international business management, leadership and negotiation.

Andrés is based in Bogotá, Colombia. He is a PR consultant and studied social communications at the Jorge Tadeo Lozano University. Furthermore, he has a lot of experience in sports, having worked at the organization of ATP Challenger and also at Fortaleza CEIF, a Football club based in Bogotá. He also has years of experience with building relationships with sports media in Colombia.

Miguel is a journalist, graduated at the University of Santiago de Compostela, in Spain. He developed his career in one of the main Spanish newspapers, working for 15 years in print and digital editions, coordinating teams and specialising in sports coverage. Since 2017 he has been living in Brasília, where he has worked as a correspondent, as a Spanish teacher and in the Spanish Embassy press office.

Vania is an Executive in the Mexico City office, with ten years of experience in the field of journalism, media and public relations in MVS Radio, Milenio, La Crónica and Radio Ibero. She is a specialist in liaison between media and institutions as well as tracking and obtaining data for the creation of communication networks.

Sandra is the PR Leader for Sherlock Communications in Santiago, Chile. She is a graduate of Journalism and Business Communication, and has more than 15 years of experience developing corporate communication strategies, public relations, and press management in the public and private spheres. Sandra has advised companies and institutions in sectors such as: health, Armed Forces, construction, logistics, forestry, technology, among others.

Ana is a communicologist and public relations consultant. She has specialised in technology, luxury and finance accounts. With a degree in Communication Sciences from UAM, Ana is focused on learning about the latest trends, keeping up to date on changes in the media and social networks. As a consultant, she stands out for her creativity and ability to develop effective and unique communication strategies. She believes that a good message in the right medium is the key to establishing lasting and successful relationships between companies and clients.

Lucia Mendoza, based in Mexico City, holds a degree in Communication from the National Autonomous University of Mexico (UNAM) and boasts over five years of experience in lead conversion trough various channels and industries. She specializes in digital content creation, strategy development, and social media analysis. Lucia has worked in diverse sectors including tech, electric, journalism, radio and television.

Based in Mexico City, Mauricio works as a Jr. Analyst and with a degree in Business Management, he adds a unique sales and administration perspective to the Mexican team. He has worked previously in the food, hospitality and retail sectors, with this background and his unique creativity, Mauricio envisions every day as an opportunity to learn and grow from his peers, striving to improve as a PR professional every day.

Julio is a social communicator graduated from the Universidad de San Martín de Porres with more than 10 years of experience in journalism. He had a fruitful career in the 3 main newspapers in Peru (La República, El Comercio and Expreso), highlighting his stay in the first of them where he worked as sub editor of the Sports section. He successfully completed 4 diploma courses at the Peruvian Chamber of Commerce, including Strategic Digital Marketing and Corporate Communication.

Communications Expert and MBA with more than 10 years of experience in communications and news agencies. With outstanding knowledge in omnichannel news coverage, development and execution of communication strategies (both external and internal), public relations, digital marketing and content creation for digital and traditional media.

Gabriela, a public relations specialist based in Guatemala, has over 8 years of experience in the field of communication, both as a journalist and public relations consultant. She has worked as a writer for several local Guatemalan media and has served both local and international brands. Gabriela is now responsible for content development, media relations, and event organization at Sherlock Communications for Guatemala, El Salvador, and Honduras. She currently holds a postgraduate degree in innovative project management.

Joca is from São Paulo (we think), and after a hard start in life on the streets was appointed Sherlock head of cuteness, as he is a master on the subject. A fully bilingual specialist in napping on beds when he thinks nobody is looking, Joca can often be found in Sherlock’s São Paulo headquarters sleeping in the corner, running around after Justin or getting stuck behind glass doors. Despite having a reserved personality, he is very kind and is always willing to eat some snacks. Sometimes he even enjoys being petted during working hours. His main interests are drinking earl grey tea with milk, yoga, and the park. His enemies are buses, cars, loud people and wind.