Latin America’s role in the tariff tension between China and the U.S.
Since the outbreak of the tariff tension between China and the United States, Latin America has found itself in an uncomfortable position: distant from the conflict but close enough to be affected by the hostilities. While Washington and Beijing exchanged tariff hikes and threats, Latin American countries largely maintained a neutral stance, focusing on weathering […]
PR KPIs: How to Measure the Impact of Public Relations?
PR is now much more than press releases and media relations; it is a strategic function that can have a direct impact on brand image, audience engagement, and even sales. However, measuring the effectiveness of PR efforts can be challenging. How can you tell if your PR strategy is delivering results or underperforming? This is […]