The blockchain ecosystem in Latin America continues expanding and gaining momentum as more countries join the fray. Through creative applications and advancing regulations, Latin Americans are innovating, opening doors to new opportunities. Still, remaining challenges require government attention to ensure fair access for everyone.
Amid hyperinflation, corruption and distrust in traditional institutions, blockchain technology and cryptocurrencies, especially stablecoins, are emerging as essential tools. Far beyond simple technology, they are increasingly seen as a secure way to protect personal assets and individual rights.
Our study examines the betting landscape across 6 Latin American countries (Brazil, Mexico, Argentina, Colombia, Peru and Chile) from the perspective of 3,000 respondents.
Gain insights into local legislative developments, communication strategies and their impact on the public, as well as the political impact and opportunities to seize.
With Brazil leading the world in green energy and hosting major events such as the G20 and COP30, Latin America is firmly taking centre stage in global climate goals. This movement reinforces the region’s commitment to sustainable growth and demonstrates how its strength in renewables is the engine accelerating the energy transition globally.
This guide offers insights for policymakers, investors, and stakeholders eager to grasp the region’s potential and progress, focusing on the significant opportunities and challenges in the region.
Did you know that over 80% of Latin Americans believe their banks should contribute to environmental causes? This is more than just a belief, it is a demand.
This ebook outlines the current state of Green Finance in Latin America, drawing on the opinions of over 3,000 consumers across the region to highlight the importance of sustainability in their financial decisions and their willingness to take concrete action.
As rapid digital innovation and AI reshape Latin America, data protection and cybersecurity have become paramount regional concerns. The region stands at a crossroads: as rising interconnection unlocks vast market potential, heightened vulnerability to cyber risks underscores the need for robust security frameworks, data privacy, and ethical AI guidelines.
Based on a survey of 3,000+ respondents across six LATAM countries, this ebook explores regional perspectives on digital privacy and data disclosure, public confidence in corporate and government data management, and public sentiment on data protection laws and their country-by-country variations.
Latin America represents a massive audience, projected to reach 139 million streaming subscriptions by 2027. Serving as a filter for consumers to engage with the world, a subscription has become a household essential.
Based on original research among 3,000+ consumers, a combined population of half a billion people, this report analyzes regional streaming habits, revealing entertainment preferences, consumption patterns, and the key factors transforming these habits.
In Latin America, one of the world’s most unequal regions, mass media often caters to a singular audience profile, ignoring a demographic kaleidoscope of excluded groups. Understanding these populations, from geographically isolated areas to indigenous and agrarian communities, is essential to grasping changing media consumption.
This ebook examines the digital revolution in the region and its impact on traditional media reach among excluded communities, revealing how the Covid-19 pandemic transformed regional streaming habits and digital entertainment preferences.
Latin America is one of the leading players in the global development of Corporate Social Responsibility (CSR) standards, and the need for greater corporate philanthropy has become a priority within the global business mindset. Even so, there are several challenges that must be considered when planning and implementing CSR policies.
In this ebook, you will learn the opinions of non-governmental organisations and consumers regarding how companies should develop their CSR strategies in the region.
Hosting for the first time the UN Climate Change Conference (COP30) in Belém, in the Amazon’s heart, Brazil took centre stage in global climate debates as a major agro-exporter and guardian of strategic biomes to reaffirm its environmental leadership and test its ability to align ambitious rhetoric with concrete action and social inclusion. This report explores the summit’s political, social and economic context, highlighting key tensions shaping Brazil’s climate agenda today.
Language is the cornerstone of building trust in Latin America, where consumers are unforgiving of avoidable errors and poor communication. Yet, when expanding into the region, many companies make the mistake of simply translating their campaigns.
Based on research conducted across six key countries, this report examines consumer preferences and how messaging impacts online purchasing decisions, revealing how poor communication costs billions in lost sales.
Latin America has emerged as a booming outbound travel market. However, many international operators fail to capture this audience by simply replicating foreign models without adapting to local consumer realities.
This report examines regional travel habits and demographic segments, revealing essential localization, payment, and marketing strategies to successfully reach over 25 million Latin American travelers.
Understanding how consumers search and what content they trust is vital when expanding into Latin America. Driven by a massive e-commerce boom, optimizing search and app store presence has become essential for brand visibility.
This report examines consumer search habits and zero-click results, revealing how companies can align their digital strategies with the region’s unique cultural nuances.
The emergence of the coronavirus forced unprecedented changes upon daily routines across Latin America. In this uncertain climate, health communication became vital, carrying the profound responsibility to accurately inform the public and help save lives.
This report examines media consumption habits and trust in health messaging, revealing how source credibility influences social distancing decisions and telemedicine adoption.
Since 2019, Broadminded, our intelligence division, has developed market studies, feasibility analyses and strategic reports that transform data into a competitive advantage. We combine data analysis with qualitative and quantitative research to identify emerging trends, shifts in consumer behaviour and new business opportunities.
Our methods include:
Big Data monitoring to map patterns and anticipate market changes.
In-depth consumer research to validate quantitative data with real-world perspectives.
Sector and regulatory analysis to help companies navigate complex environments.
Concept testing and brand tracking to optimise positioning and communication strategies.
Our differentiator is the rigour of our validation process. We cross-reference multiple sources, apply advanced analytics and rely on local experts to ensure that every insight is accurate, impartial and fully applicable to the business reality in Latin America.