STREAMING CONSUMPTION LATAM REPORT
How the pandemic accelerated streaming adoption across Latin America.
Market, consumption and diversity in video streaming services in latin america
In 2020, global economies were severely affected by the Covid-19 pandemic. Yet, not even this challenging scenario can slow the growth of the video streaming market in Latin America. As expected, the social isolation mandated in the wake of Covid-19 was actually a driving factor for the segment.
Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that confirms the video streaming market in the six largest economies of the region actually benefited from pandemic-led social isolation orders, with international heavyweights such as Disney+, Hulu, HBO Max and ViacomCBS preparing announcements within the region next year.
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Download Now To:
- Exclusive data & insights on main video streaming preferences and consumption attitudes in Latin America – including exclusive research by Toluna
- Insights with more than 3,000 consumers from the Top 6 countries in the region (Brazil, Mexico, Argentina, Colombia, Peru and Chile)
- Understanding the main trends and movements into the streaming market for each individual country
- Insights and behaviours towards catalogue and user experience preferences when choosing streaming services
- Streaming platforms and legislation context on content in Latin America
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