Sherlock Communications delivers data-driven paid media across search, social, video, and out-of-home channels. We ensure precision targeting and transparent reporting that aligns perfectly with your internal business objectives. Our approach integrates media buying with PR to guarantee compliance and brand safety. This structure supports both rapid-response launches and scalable long-term growth across Latin America.
We manage search campaigns across Google, Bing, and Yahoo by building keyword lists and ad groups specific to your sector. Our team tests ad copy against high-intent terms and optimises landing pages to improve conversion rates and quality scores. This ensures your brand appears for the most relevant queries while maintaining campaign efficiency.
Successful campaigns begin with a full audit of current activity to define a channel mix aligned with business objectives. Scaling across regions becomes seamless through a robust campaign structure where search, social, video, and display work together instead of in isolation. Accountability and continuous improvement remain the priority, as our consultants take full responsibility for the performance and growth of every channel.
Strategic planning and purchasing across classic and digital formats such as transit networks, elevator displays, and city landmarks ensure messages reach audiences during their daily routines. Location choices rely on mobility and socio-economic data to guarantee relevance, while our creative approach adapts to each environment to maximise attention and maintain alignment with the broader media strategy.
Turning fragmented campaign data into actionable intelligence involves integrating platform reports, web analytics, and offline data into clear dashboards. Moving beyond simple last-click conversions helps identify which channels drive real incremental value, while tracking metrics like sentiment and audience composition provides a deeper view of engagement. These insights feed directly into planning and creative decisions, ensuring our strategy remains seamlessly linked to execution
Effective reporting relies on evidence rather than opinion, starting with KPIs that reflect real organisational outcomes. Clear commentary on campaign performance identifies what works and what requires adjustment, ensuring the reporting cadence remains aligned with your specific needs. Advanced techniques such as controlled testing and attribution modelling measure the true contribution of Paid Media, providing the clarity our team needs to continuously improve your results
Display strategies combine reach and precision by using audience data, contextual signals, and retargeting to place rich media formats before the most responsive users. Protecting budgets and brand reputation involves strict frequency caps and exclusion lists to prevent overexposure. Visual designs remain aligned with your identity and are optimised for clarity across all screen sizes, while our ongoing optimisation focuses on viewability and down-funnel results rather than simple impressions
Converting interest into revenue requires meticulously structured product feeds where our team ensures accurate categorisation, pricing, and availability across Google Shopping and major marketplaces. By segmenting campaigns by product margin and lifecycle stage, we bid more aggressively on high-value items to maximise return on spend. Remarketing strategies further support this process by reflecting specific user intent, addressing everything from abandoned baskets to repeat buyers while maintaining strict alignment with privacy and platform policies.
Combining precise targeting with storytelling allows us to run campaigns across Meta, LinkedIn, and X that resonate with specific demographics and professional profiles. Each message framework respects sector sensitivities to ensure clarity and a civil tone, while our team tests multiple creative formats to prioritise meaningful metrics such as quality leads and engagement depth. This focus on verified sign-ups and real-time optimisation ensures that social spend translates into tangible audience growth.
Advanced data and technology drive our programmatic approach, ensuring that automated bidding never operates without human oversight. Using leading demand-side platforms, we activate audience segments based on behavioural and contextual signals while applying strict brand safety and fraud prevention measures. Bid strategies align directly with objectives such as awareness or direct response, and for highly regulated sectors, additional layers of control include custom reporting and sensitive content filters to meet all governance requirements.
Communicating complex messages clearly and emotionally requires a strategic mix of YouTube, digital broadcasters, and connected TV. Our team selects placements that align with your brand’s tone and risk profile, ensuring creative content is optimised for each device to capture attention in the crucial first seconds. Moving beyond simple view counts to track completion rates and brand lift ensures that video investment contributes meaningfully to broader business objectives and downstream actions.
Acquisition and retention strategies focus on user quality over vanity install volumes across app stores, search, and social channels. By targeting users through intent signals and device profiles, we ensure long-term value, while our team tracks post-install events to continuously refine targeting and creative performance.
Whether you’re a fast-growing start-up, a global institution, or a public sector organisation, Sherlock Communications designs Paid Media strategies fully aligned with your business goals. We start by understanding your audiences, regulatory environment, and internal reporting needs. From there, we develop a tailored media plan that balances reach, precision, and risk management. Your investment is mapped to clear performance indicators, so you always know what your campaigns are achieving.
