When art and anthropology converge in digital activism
The evolution of humankind has not only been biological but cultural. This is the very field that anthropology delves into: the rituals, beliefs, practices, myths, values, and institutions that reflect our interactions with the environment, shaped by the social and historical context in which we are embedded. It is a relentless quest to understand who […]
The power of public mobilisation behind Pink October’s origin
In the 80s, there was a 32% increase in breast cancer cases in the United States. However, the topic remained a huge taboo. Women would speak about their diagnoses only in whispers, with trembling voices. And since treatments were still invasive and not very advanced, many patients discovered their cancer at more critical stages. One […]
Tips to get more clicks in the AI overview era
[vc_row][vc_column][vc_column_text css=””] We are all familiar with how artificial intelligence is changing the way we interact with the world, especially in the workplace. Many see it as a tool to streamline simpler tasks, while others end up using it more than necessary, which compromises their creative capacity. The truth is, it has become easier to […]
PRWeek Global Awards 2025: we are the Best Agency in LatAm!
The PRWeek Global Awards are always eagerly anticipated and celebrated by the team at Sherlock Communications. Receiving global recognition is a significant achievement for us, as it also signifies that Latin American culture is gaining increasing recognition worldwide. It’s the result of our commitment to embracing international clients with a local cultural perspective. This event […]
Do AI-Generated Content Really Negatively Impact SEO?
After years working with SEO and digital marketing, we’ve never seen such a dramatic shift in the landscape as with the arrival of Artificial Intelligence and AI-generated content. And let me tell you something: it’s not all roses as many people might think Alarming Results from Detection Tests Recently, we conducted a series of tests […]
Sherlock Communications was named one of the best PR agencies in SP
Sherlock Communications, a leading Latin American Public Relations and Digital Marketing agency, has been recognised as one of São Paulo’s best PR agencies. The company also stood out in the categories of Social Media Marketing and Digital Strategy. These areas often go hand in hand in our comprehensive 360-degree campaigns, tailored to serve clients from […]
Why is CCXP 2024 a Phenomenon in Brazil?
CCXP 2024 promises to bring unprecedented experiences. Also known as Comic Con Experience, it takes place annually in São Paulo and is one of the largest pop culture events in the world. And, as they say, “nothing is created, everything is copied,” the grand event is inspired by fairs such as the San Diego Comic-Con, […]
5 Event Ideas to Put Your Brand in the Spotlight
There’s nothing quite like an in-person, live, and full-color event that gives us the opportunity to connect with people, companies, and brands in a more organic and natural way. Beyond the social aspect—like conversations, handshakes, and potential laughter—there are also significant business impacts, especially for the event host. After all, there are event ideas for […]
Ways to improve the customer experience with SEO
If your website isn’t showing up in search engine rankings, it’s a sign that it’s time to improve the customer experience. Strengthening your SEO strategies is one of the best ways to do this. But what exactly is SEO? SEO, or Search Engine Optimization, encompasses all the efforts—whether back-end, front-end, on-page, or off-page—focused on developing […]
SEO Strategy: what has changed in the age of AI?
Defining an SEO strategy is essential for any business aiming to achieve online success. With the continuous evolution of search algorithms and the introduction of new tools and features, such as AI, also known as SGE (Search Generative Experience), and Featured Snippets, adopting a holistic approach that integrates technical SEO, content, UX, and links is […]