Audience segmentation for adaptive strategies in a dynamic world
To create a successful digital marketing strategy, we need audience segmentation to guide all of our efforts, but above all, help us build long-lasting relationships with brands. Often, audience segmentation focuses on statistical or numerical values, overlooking other key elements such as more complex sociocultural values. However, we must bear in mind that audiences are […]
Pop culture in Latin America over the years: a deep dive
[vc_row][vc_column][vc_column_text css=”.vc_custom_1662967251662{margin-top: -15px !important;}”]A quick scroll through social media reveals the popularity of certain trends, challenges… and Latin American songs. Artists like Anitta, Bad Bunny, J Balvin and others are headline names on our feeds, advertising, and marquees. It seems that Pop culture from Latin America has become a global phenomenon. Could it be that […]