Christmas shopping: which products sell the most in Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1702039577406{margin-top: -15px !important;}”]Knowing which products are sold the most when people do Christmas shopping is fundamental to e-commerces and stores seeking to succeed this season with plenty of opportunities. Christmas in Latin America is one of the most awaited commercial dates in the second semester. For this reason, many brands invest in advance in […]
How do you make a crisis management plan in public relations?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1700154885374{margin-top: -15px !important;}”]When you hear the term “crisis management plan” it can send shivers down your spine and cause you to worry. For just as in the economy of a country, a health crisis, or even in a marital relationship, a business crisis can shake the structures and generate many uncertainties. Even if a […]
What lessons did the FIFA Women’s World Cup teach Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1699015411554{margin-top: -15px !important;}”]The FIFA Women’s World Cup brought both prominence and evidence to a sport that is still subsidized and underestimated: women’s football. Despite its growing popularity, the category still faces significant challenges based around the inequality of opportunities and deep-rooted prejudice in society. One of the main issues to be addressed is the […]
Sabre Awards 2023: Sherlock Communications take three prizes home
[vc_row][vc_column][vc_column_text css=”.vc_custom_1697783134681{margin-top: -15px !important;}”]This year was no different from the previous one: the team at Sherlock Communications won three awards for campaigns at the Latin America SABRE Awards 2023 with much pride, innovation and effort. Our professionals achieved great success in the categories of Influencer Marketing (Opera GXCapital), Financial Markets Communication (Janus Henderson Investors) and […]
LGBTQ advertising campaigns to celebrate diversity in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1692368200752{margin-top: -15px !important;}”]Latin America has been the stage for several manifestations and LGBTQ advertising campaigns honouring the diversity and promoting major inclusion, visibility and awareness in society. In this article, we will explore this further.[/vc_column_text][vc_custom_heading text=”How did it all begin? ” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1692368245841{margin-top: -15px !important;}”]June 28, 1969 marks one of the most memorable […]
How to use social media for public relations [Quick Guide]
[vc_row][vc_column][vc_column_text css=”.vc_custom_1683891222540{margin-top: -15px !important;}”]No company can ignore the fact that social media has drastically transformed public relations strategies and the communication in general over the last few decades To understand how to use social media for public relations, we must know that public relations is a field of study and a profession that goes way […]
Easter in Brazil: a deep dive into local consumption habits
[vc_row][vc_column][vc_column_text css=”.vc_custom_1676604740892{margin-top: -15px !important;}”]Have you ever stopped to think about how consumption habits vary in each territory, even when it comes to a festive date which takes place all over the world? Doing so begs the question: is Easter in Brazil the same all over the country? Brazil is often conflated with Latin America as […]
What is a media kit in public relations? Discover here
[vc_row][vc_column][vc_column_text css=”.vc_custom_1675424730917{margin-top: -15px !important;}”] Communication tools and public relations strategies have changed drastically in the past few years, but one thing has remained the same throughout: the media kit. What is a media kit in public relations? As well as telling your story, media kits can help you improve your media relations and boost your […]
Christmas in Latin America: context and tips for better ads
[vc_row][vc_column][vc_column_text css=”.vc_custom_1671169845401{margin-top: -15px !important;}”]Christmas in Latin America is marked by traditions and festivities that vary according to the cultural heritage and customs of each nation. However, it can be said that most of the celebrations resemble those associated with Spanish and Catholic ceremonies. In the vast majority of nations around the world, the essence of […]
5 tips for communicating in Latin America during the World Cup
[vc_row][vc_column][vc_column_text css=”.vc_custom_1669985071868{margin-top: -15px !important;}”]Communicating in Latin America during the World Cup definitely has its challenges and idiosyncrasies. Those familiar with one or more countries in the region will tell you that if there’s one thing that can bring the region to a halt and get people’s full attention, it’s the World Cup, especially in those […]