Sabre Awards 2023: Sherlock Communications take three prizes home
[vc_row][vc_column][vc_column_text css=”.vc_custom_1697783134681{margin-top: -15px !important;}”]This year was no different from the previous one: the team at Sherlock Communications won three awards for campaigns at the Latin America SABRE Awards 2023 with much pride, innovation and effort. Our professionals achieved great success in the categories of Influencer Marketing (Opera GXCapital), Financial Markets Communication (Janus Henderson Investors) and […]
LGBTQ advertising campaigns to celebrate diversity in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1692368200752{margin-top: -15px !important;}”]Latin America has been the stage for several manifestations and LGBTQ advertising campaigns honouring the diversity and promoting major inclusion, visibility and awareness in society. In this article, we will explore this further.[/vc_column_text][vc_custom_heading text=”How did it all begin? ” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1692368245841{margin-top: -15px !important;}”]June 28, 1969 marks one of the most memorable […]
How to use social media for public relations [Quick Guide]
[vc_row][vc_column][vc_column_text css=”.vc_custom_1683891222540{margin-top: -15px !important;}”]No company can ignore the fact that social media has drastically transformed public relations strategies and the communication in general over the last few decades To understand how to use social media for public relations, we must know that public relations is a field of study and a profession that goes way […]
Easter in Brazil: a deep dive into local consumption habits
[vc_row][vc_column][vc_column_text css=”.vc_custom_1676604740892{margin-top: -15px !important;}”]Have you ever stopped to think about how consumption habits vary in each territory, even when it comes to a festive date which takes place all over the world? Doing so begs the question: is Easter in Brazil the same all over the country? Brazil is often conflated with Latin America as […]
What is a media kit in public relations? Discover here
[vc_row][vc_column][vc_column_text css=”.vc_custom_1675424730917{margin-top: -15px !important;}”] Communication tools and public relations strategies have changed drastically in the past few years, but one thing has remained the same throughout: the media kit. What is a media kit in public relations? As well as telling your story, media kits can help you improve your media relations and boost your […]
Christmas in Latin America: context and tips for better ads
[vc_row][vc_column][vc_column_text css=”.vc_custom_1671169845401{margin-top: -15px !important;}”]Christmas in Latin America is marked by traditions and festivities that vary according to the cultural heritage and customs of each nation. However, it can be said that most of the celebrations resemble those associated with Spanish and Catholic ceremonies. In the vast majority of nations around the world, the essence of […]
5 tips for communicating in Latin America during the World Cup
[vc_row][vc_column][vc_column_text css=”.vc_custom_1669985071868{margin-top: -15px !important;}”]Communicating in Latin America during the World Cup definitely has its challenges and idiosyncrasies. Those familiar with one or more countries in the region will tell you that if there’s one thing that can bring the region to a halt and get people’s full attention, it’s the World Cup, especially in those […]
The major difference between reputation and image
Do you know how people perceive your brand? Have you ever stopped to think about what your company represents to all its stakeholders? Both these questions beg the question: “What is the difference between image and reputation?”. Although many people believe that the terms “image” and “reputation” are synonymous, they actually have different meanings. Throughout […]
What is the difference between organic and paid search?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1664519530962{margin-top: -15px !important;}”]Digital Marketing has expanded the range of strategies available for corporate success. Two of these strategies are on the rise and are the source of many questions from users and professionals: what is the difference between organic search and paid search? Which one should I stick to? Which is the best? Do […]
The Power of Social Impact Campaigns in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1661847341545{margin-top: -15px !important;}”]Social impact campaigns are created with the objective of engaging the public through actions focused on health, culture, education, environment, or work. Such campaigns aim to highlight the possibility of making the world a better place. Whether through philanthropy, sponsorship, awareness, or promotion, social change campaigns are not focused on sales, but […]