How to communicate internationally to avoid unnecessary crises
Of all the processes within the strategy of a brand or organization, communication is perhaps the one which must be given the most attention, and also the one with the greatest need for reinvention in this “new normal”…
The growth of streaming services in Argentina in 2020
It is practically impossible to talk about the growth of streaming services in Argentina without referring to the COVID-19 pandemic that is shaking the entire world. A consumption that at first glance seemed a luxury has…
Brief History of Argentina
Our brief history of Argentina begins with an arrival: in 1536 Pedro de Mendoza founded the city of Santa María de los Buenos Ayres, but its native population did not remain there. Buenos Aires is one of the few cities…
History of Colombia: a paradise that makes the world fall in love
This brief history of Colombia begins with a walk… Far from the beaches of Bahía Port in his native Melbourne, with the soul of a backpacker and an adventurous spirit, Travis Crockett, a young Australian…
How does technology affect public relations professionals’ life?
Public relations, or PR, consists in managing the public opinion of a business or product through working with the media, managing business events and coordinating interviews and press conferences…
How to increase sales: 4 actions that can truly help your company
The coronavirus pandemic has affected markets everywhere, and many companies have been forced to suspend their activities in order to prevent the spread of the disease. According to data from Portal Cielo…
Latin America: location, influences and more
Latin America is a region that prompts many questions in foreigners’ minds, especially since it is usually depicted abroad through stereotypes. We invite you to leave those stereotypes behind…
How press management has changed during the pandemic in LATAM
Just like in other areas of human activity, the essence of PR (public relations), and of the effective press management of journalists and opinion leaders, is determined by effective communication that enables…
How to get the most out of Event PR
An event is a great showcase for a company to show off their product, services and innovations, live and in front of the press or special guests (suppliers, future investors, customers or employees). But the PR’s role begins…
5 Times Brazilian Memes Took Over the World
Brazil, which has the fourth highest number of internet users in the world, has carved out a weird, insular and largely non-Anglophone corner of the world wide web thanks to an unstoppable barrage…