Meet the most famous bookstore in Argentina
The City of Buenos Aires conjures many monuments and places in the collective imagination, such as the renowned Caminito de la Boca, with its narrow streets and colorful buildings, or El Obelisco, imposing its presence…
What are external and internal communication flows?
Communication is fundamental to the development of society and, it goes without saying, an essential pillar for organizations to carry out strategies and actions which will allow them to achieve their desired business…
An Argentinian wine that has become a unique global phenomenon
There are many words that symbolize Argentina to the rest of the world; Messi, Maradona, tango, mate, asado, dulce de leche… But there is one which dazzles even the most discerning palates: Malbec, a wine with Argentine…
How to communicate internationally to avoid unnecessary crises
Of all the processes within the strategy of a brand or organization, communication is perhaps the one which must be given the most attention, and also the one with the greatest need for reinvention in this “new normal”…
The growth of streaming services in Argentina in 2020
It is practically impossible to talk about the growth of streaming services in Argentina without referring to the COVID-19 pandemic that is shaking the entire world. A consumption that at first glance seemed a luxury has…
Brief History of Argentina
Our brief history of Argentina begins with an arrival: in 1536 Pedro de Mendoza founded the city of Santa María de los Buenos Ayres, but its native population did not remain there. Buenos Aires is one of the few cities…
History of Colombia: a paradise that makes the world fall in love
This brief history of Colombia begins with a walk… Far from the beaches of Bahía Port in his native Melbourne, with the soul of a backpacker and an adventurous spirit, Travis Crockett, a young Australian…
How does technology affect public relations professionals’ life?
Public relations, or PR, consists in managing the public opinion of a business or product through working with the media, managing business events and coordinating interviews and press conferences…
How to increase sales: 4 actions that can truly help your company
The coronavirus pandemic has affected markets everywhere, and many companies have been forced to suspend their activities in order to prevent the spread of the disease. According to data from Portal Cielo…
Latin America: location, influences and more
Latin America is a region that prompts many questions in foreigners’ minds, especially since it is usually depicted abroad through stereotypes. We invite you to leave those stereotypes behind…