What is a press list, and why is it important?

When working in PR, a press list is one of the key assets for your company and your story. An accurate press list is half the battle for obtaining great press coverage, creating brand awareness and achieving…

What is PR?

By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…

16 Latin American Women Who Inspired Us

he 8th of March marks the celebration of International Women’s Day, a date commemorating the global struggle for women’s equal rights. At Sherlock, we want to remember some internationally…

The battle for an asbestos-free Colombia

‘The mission is accomplished’, said Daniel Pineda in front of the Congress of the Republic, located in the heart of Bogotá. Daniel fought alongside his wife, Ana Cecilia Niño, for more than 5 years to get…

Solidarity in Action

Chile is characterised by its solidarity, having had a history marked by natural disasters such as earthquakes, tsunamis, volcanic eruptions and forest fires, among others…