How to build relationships with journalists and why it matters
As obvious as it may sound, in the world of communications the most important thing is to communicate. When choosing to follow this professional path, it is important to know that your career will be shaped…
The couch at home: self-isolating psychotherapy during the COVID-19 pandemic
With more than 200 psychologists per 100,000 inhabitants, Argentina has more psychoanalysts per capita than any other country in the world. People seek them out in difficult times, when they need a professional…
Four Brazilian TV shows you need to watch
Brazil’s film and television industry is known worldwide for its soap-operas and some classic movies, like 2002’s City of God. Over the years, the country has branched out into another medium that is becoming more accepted…
Sherlock Communications bags award at prestigious PRWeek Global Awards
Sherlock Communications has just been awarded one of the most prestigious marks of distinction in the world of marketing and communications at the PRWeek Global Awards 2020, which celebrate…
Staying healthy during quarantine: 12 tips to maintain physical and mental health
The health crisis brought on by the coronavirus has prompted many countries to impose a quarantine to safeguard the health of their population. This confinement means we have to stay in our homes…
What is a press list, and why is it important?
When working in PR, a press list is one of the key assets for your company and your story. An accurate press list is half the battle for obtaining great press coverage, creating brand awareness and achieving…
#AbraceDaí campaign by Sherlock Communications and Abraço Cultural supports refugees in Brazil amid the Covid-19 crisis
A hug has power. The power to welcome, comfort, transform and, at times, even heal. The spread of Covid-19 in Brazil has led to a period of social distancing, to preserve our health and that of our families…
How to be creative during quarantine: coronavirus can’t keep us in our creative BOX!
All over the world, people are experiencing an intense period of self-isolation and working from home. How to be creative during the quarantine is a key question for many people…
What is PR?
By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…
#SomosResponsables: when the Latin American media joined together with the same message
There are times when disputes and disagreements are forgotten, in which unity becomes all-important for getting ahead and taking care of one another. This was the case in Argentina…