Why is CCXP 2024 a Phenomenon in Brazil?
CCXP 2024 promises to bring unprecedented experiences. Also known as Comic Con Experience, it takes place annually in São Paulo and is one of the largest pop culture events in the world. And, as they say, “nothing is created, everything is copied,” the grand event is inspired by fairs such as the San Diego Comic-Con, […]
Respecting religious diversity in communications
You’ve likely watched an episode of a series where a religious holiday is celebrated. If you think you haven’t, consider special dates like Christmas, Hanukkah, Kwanzaa, Easter, weddings, and other celebrations, or even some advertisements featuring Christmas trees or rabbits. If you pay attention, you’ll notice we’re surrounded by symbols from multiple religions, made possible […]
Indigenous feminism: a holistic perspective
Indigenous feminism has deep roots in pre-Columbian cultures, where women have always played central roles in their communities. They were the keepers of traditional knowledge, caretakers of the land, and spiritual leaders. However, colonization brought devastating impacts, dismantling these societies and pushing women into subservient roles. Despite this, Indigenous women not only suffered the loss […]
Education in Brazil: our journey of transformation and collective growth
[vc_row][vc_column][vc_column_text css=”.vc_custom_1707483804430{margin-top: -15px !important;}”]Exploring the rising education landscape driven by innovation and investment As education enthusiasts, we witness the vibrant Brazilian educational scene with optimism and interest. The growth of the sector, driven by several fronts such as Distance Learning (EAD), language schools and competition courses, reveals a journey of transformation and growth. The recent […]
Christmas shopping: which products sell the most in Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1702039577406{margin-top: -15px !important;}”]Knowing which products are sold the most when people do Christmas shopping is fundamental to e-commerces and stores seeking to succeed this season with plenty of opportunities. Christmas in Latin America is one of the most awaited commercial dates in the second semester. For this reason, many brands invest in advance in […]
Energizing the passion: the importance of sportive marketing in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1698407065631{margin-top: -15px !important;}”]Latin America is a region recognized for the abundance of civilizations and cultures that go back millions of years. But, however vastly different its peculiarities may be, the territory shares one big passion: sport. Within this context, we can talk about sportive marketing, which, over the last few years, has potentialized sport […]
How is spring celebrated in Latin America?
From student celebrations to more traditional festivities, we will explore the different Latin American customs for celebrating spring arrival. From Mexico on the north, to the southern territories of Chile and Argentina, the vast Latin American territory holds unmatched cultural treasures. This extensive territory has one of the most rich and diverse cultural landscapes and celebrations. And […]
Paleta frontón: the Peruvian sport picking up fans all over the world
[vc_row][vc_column][vc_column_text css=”.vc_custom_1694783264317{margin-top: -15px !important;}”]A paddle, a rubber ball and a wall is all that is required. This is the magic recipe for the fans of paleta frontón, a sport born in Peru. The sport gained recognition during the Pan American Games in Lima back in 2019, where “Blanquirroja” won the gold medal in both the […]
A journey through the history of Tango
[vc_row][vc_column][vc_column_text css=”.vc_custom_1691762543189{margin-top: -15px !important;}”]Music and dance worked together in the building of Tango’s history, one of Argentina’s most classical cultural masterpieces. This tradition, also prevalent in neighboring Uruguay, is the result of a meeting of cultures not uncommon within the American continent. [/vc_column_text][vc_custom_heading text=”Diversity is the norm” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1691762611963{margin-top: -15px !important;}”]Latin America spans from the […]
4 Peruvian customs during their national holidays
[vc_row][vc_column][vc_column_text css=”.vc_custom_1689347160532{margin-top: -15px !important;}”]On 28 July 1821, José de San Martín declared Peru’s independence from the Spanish empire and thus began its history as a sovereign state. More than 200 years have passed, with this South American nation undergoing great changes and its various different industries evolving along with its society, which has some ingrained […]