The reality of women in the brazilian labor market
I was conducting a Google search to better understand the situation of women in the labor market in Brazil and came across the following situation: This shows that women are still expected to have characteristics associated with the home, motherhood, and family roles. But what about professional qualities? The fact is that we still face […]
Level Up: why niche gaming creators are strategic assets in Peru’s youth market
Peru has evolved into one of Latin America’s most dynamic digital ecosystems. Within this transformation, gaming and technology creators on platforms such as TikTok and Kwai are emerging as powerful cultural intermediaries between brands and young consumers. For organizations seeking meaningful engagement with Gen Z and millennial audiences, niche gaming creators represent a high-impact entry […]