The major difference between reputation and image
Do you know how people perceive your brand? Have you ever stopped to think about what your company represents to all its stakeholders? Both these questions beg the question: “What is the difference between image and reputation?”. Although many people believe that the terms “image” and “reputation” are synonymous, they actually have different meanings. Throughout […]
Lupa do Bem: our portal dedicated to social projects
There are so many social projects taking place all around the world – plenty more than we can possibly imagine. How many of them are doomed to oblivion due to a lack of visibility online? That’s the thinking behind Lupa do Bem, a joint initiative by Sherlock Communications and Favela em Pauta. This partnership has […]
8 signs your company needs a PR consulting agency right now
[vc_row][vc_column][vc_column_text css=”.vc_custom_1647524412839{margin-top: -15px !important;}”]All companies have similar objectives: captivate their target audience, establish their brand, meet the needs of their customers and try to expand more and more. The final dish may be the same, but not every recipe is effective. Whether you’re looking to improve your sales or mitigate a crisis, you will need […]
Indigenous People in Brazil Seek Representation Through Communication
[vc_row][vc_column][vc_column_text css=”.vc_custom_1641487949745{margin-top: -15px !important;}”]The view that indigenous people in Brazil do not have access to communication because they live in villages is increasingly outdated. In addition to setting up strategies to always be ‘in the know’ about the latest news, they are also seeking greater representation in the media and advertising. One of the movements […]
Public Affairs: how to manage governments’ reputation
[vc_row][vc_column][vc_column_text css=”.vc_custom_1632514891869{margin-top: -15px !important;}”]Like businesses, governments have a reputation to maintain. This alone demonstrates why it is important to think about public affairs – the meeting point between Public and Government Relations, whose aim is to shape genuine, transparent relationships between major actors in the public and private spheres. Transparency is the first basic reason […]
How PR Can Help your Cannabis Company’s Communications Strategy
[vc_row][vc_column][vc_custom_heading text=”The Latin American Cannabis Sector” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1630061610109{margin-top: -15px !important;}”]The worldwide cannabis sector is projected to reach US$90.4 billion by 2026 according to the “Global Cannabis Market 2021 Report”. Can your cannabis company’s communications strategy help you compete in this market? The Latin American cannabis market’s value was estimated to beUS$20 million in 2020, […]
Adopting DI&B, and why it matters for Business Reputation
[vc_row][vc_column][vc_column_text css=”.vc_custom_1629403518552{margin-top: -15px !important;}”]Inclusion and diversity can be key to improving your company’s reputation management As a business, it is fundamental to adopt Diversity, Inclusion and Belonging (DI&B) in your company’s culture. Modern-day empowerment of social movements makes DI&B more important than ever for business reputation and reputation management. Moreover, it can be a decisive […]
Digital influencers in Brazil: how can they spread your company’s ideals?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1628174191217{margin-top: -15px !important;}”]Technology is becoming ever more important over time. Companies are under pressure to increase and strengthen their online presence, and are investing in several outreach strategies to do so. Against this backdrop, a new role has emerged among internet users: the digital influencers. Influencers generally publish content daily, and their posts have […]
Entertainment and brand positioning during the pandemic
[vc_row][vc_column][vc_column_text css=”.vc_custom_1627071075540{margin-top: -15px !important;}”]Since early 2020, social distancing has been the norm in the fight against Covid-19. Most people began to stay at home, during both their work and leisure time. No more trips to the cinema, theater, exhibitions… The entertainment market was significantly disrupted, and strengthened in the digital segment, with on-demand consumption gaining […]
Community Management: 8 mistakes to avoid when you’re a beginner
[vc_row][vc_column][vc_column_text css=”.vc_custom_1622778066758{margin-top: -15px !important;}”]Community Management is a fundamental strategy for companies that decide to invest in Social Media Marketing to leverage their sales and strengthen their brands in the market. The professional responsible for this practice aims to interact online with the public, in order to develop a solid relationship that helps the company to […]