Online Integration: How quality planning can facilitate your company’s migration to the digital environment
We are in 2020, and there is no better time for companies aiming to adapt and integrate their businesses into the digital environment. More and more software and hardware are available…
In the absence of professional sport, Argentina held a “Writing World Cup”
Ivana Soto was crowned champion in the midst of the quarantine brought on by the COVID-19 pandemic. Behind her came Elena Vinelli and Josefina Gómez, in second and third place respectively…
5 advantages of press releases
Although there are similarities, they are definitely not the same. It’s a very common mistake for companies to make when planning a major marketing strategy: they’re looking for opportunities…
Staying healthy during quarantine: 12 tips to maintain physical and mental health
The health crisis brought on by the coronavirus has prompted many countries to impose a quarantine to safeguard the health of their population. This confinement means we have to stay in our homes…
What is a press list, and why is it important?
When working in PR, a press list is one of the key assets for your company and your story. An accurate press list is half the battle for obtaining great press coverage, creating brand awareness and achieving…
When – and how – to use public relations?
Brands need to speak out. This is a crucial issue, and one that needs to be carefully considered. Knowing when and how to use public relations is key for businesses, especially…
How to be creative during quarantine: coronavirus can’t keep us in our creative BOX!
All over the world, people are experiencing an intense period of self-isolation and working from home. How to be creative during the quarantine is a key question for many people…
#SomosResponsables: when the Latin American media joined together with the same message
There are times when disputes and disagreements are forgotten, in which unity becomes all-important for getting ahead and taking care of one another. This was the case in Argentina…
Coronavirus: in these housebound times, Aerolíneas Argentinas and its crew are repatriating Argentines stranded in high-risk areas
This is a special flight, it is a repatriation flight. We wanted you to know that there is nervousness, that there is anxiety, that we are worried. So what I’m going to ask you is to have a little…
Using mass media to your advantage in the social media era
A lot of people don’t realise, but the advent of social media has made the spread of news so much more palpable for different generations. To stay informed, most people – especially the younger generation…