Argentina: presidential elections and the challenge of the business world for the near future
On the 40th anniversary of the return of democracy in Argentina, in 2023, the vote was held to elect Javier Milei as the new President of the country for the next four years. Sherlock Communications Argentina shares an overview of the electoral process that began in August and ended in November, and an analysis of […]
What are the sports betting laws in Mexico?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1697206292101{margin-top: -15px !important;}”] Learn how gambling legislation works in the country and people’s habits regarding sporting bets. Online gambling has been progressively growing over the last decade with the popularization of the internet. Since many of these websites operate in several countries different from their origin, this often raises questions about sport betting laws. […]
The current crypto ecosystem in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1684510119191{margin-top: -15px !important;}”] Cryptocurrencies have gained ground in the region thanks to their many uses, including combating inflation. [/vc_column_text][vc_column_text css=”.vc_custom_1684509861796{margin-top: -15px !important;}”]Since the appearance of Bitcoin in 2009, cryptocurrencies have continued to evolve and blockchain technology has become an integral part of the new internet revolution. BTC was valued at almost $69,000 in November […]
Does DIY public relations really work?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1678426697980{margin-top: -15px !important;}”]We’ve all heard the phrase “do-it-yourself,” and it’s been applied more and more to Public Relations. DIY Public Relations is becoming increasingly popular among small businesses looking to save money and explore a creative approach to their PR strategies. But is it really a good idea? DIY PR has its advantages. It […]
Fintechs in Peru: a deep dive into the scene
[vc_row][vc_column][vc_column_text css=”.vc_custom_1677826244869{margin-top: -15px !important;}”] These companies provide financial solutions sought by thousands of users, and have created their own market. At the beginning of 2022, around one in four fintechs worldwide were from Latin America, according to a study by the Inter-American Development Bank. In addition, the Fintech Guide 2021-2022 noted that there were […]
Influencers in Colombia: Tips and recommendations for a successful campaign
[vc_row][vc_column][vc_column_text css=”.vc_custom_1677216344447{margin-top: -15px !important;}”] When planning digital, 360 marketing and communications strategies, considering the role of influencers is essential. But why are they so important? And how should brands work with them? Here are some tips. The world of communications is constantly evolving, and digitization may be changing how we relate to one another as […]
Easter in Brazil: a deep dive into local consumption habits
[vc_row][vc_column][vc_column_text css=”.vc_custom_1676604740892{margin-top: -15px !important;}”]Have you ever stopped to think about how consumption habits vary in each territory, even when it comes to a festive date which takes place all over the world? Doing so begs the question: is Easter in Brazil the same all over the country? Brazil is often conflated with Latin America as […]
Mother’s Day in Latin America: must-know information for your business in the region
[vc_row][vc_column][vc_column_text css=”.vc_custom_1674791076778{margin-top: -15px !important;}”]Mother’s Day in Latin America differs from country to country. The region is full of cultural disparities, especially when it comes to celebrating special dates. Latin America also bears the diversity of colonialism, and influences imported by countries from all over the world. As a result, doing business here can be a […]
Christmas in Latin America: context and tips for better ads
[vc_row][vc_column][vc_column_text css=”.vc_custom_1671169845401{margin-top: -15px !important;}”]Christmas in Latin America is marked by traditions and festivities that vary according to the cultural heritage and customs of each nation. However, it can be said that most of the celebrations resemble those associated with Spanish and Catholic ceremonies. In the vast majority of nations around the world, the essence of […]
5 tips for communicating in Latin America during the World Cup
[vc_row][vc_column][vc_column_text css=”.vc_custom_1669985071868{margin-top: -15px !important;}”]Communicating in Latin America during the World Cup definitely has its challenges and idiosyncrasies. Those familiar with one or more countries in the region will tell you that if there’s one thing that can bring the region to a halt and get people’s full attention, it’s the World Cup, especially in those […]