Blog
Insights, updates, and strategic perspectives from Sherlock Communications.
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
How Brazil’s Hip-Hop stars are changing marketing in the music industry
This year, Lacoste in Morumbi Shopping Mall changed its store’s name to Lala. This might come as a surprise to anyone outside of Brazil, but
Opportunities and challenges of doing business in Argentina today
One year after Javier Milei took office as President of the Argentine Republic, the country has undergone transformations that represent a challenge, both locally and
Sports betting laws in Brazil: what is new?
The start of 2025 marks a new chapter for sports betting laws in Brazil with the implementation of Law No. 14,790/2023, which came into effect
What are public relations in marketing?
The role of public relations (PR) in marketing has become more important than ever in a market where competition is fierce and consumers are bombarded
Discover Two Interconnected Strategies: PR and SEO
PR and SEO, Public Relations and Search Engine Optimisation, are distinct strategies, yet they share a common goal: to build and promote a brand’s presence.
Everything You Need to Know About Free Press in Colombia
When we talk about Free Press, many immediately think of stories making headlines for free. However, in Colombia, Free Press isn’t just about saving money—it’s
The power of communication in Fashion PR
Fashion is a cultural phenomenon rooted in aesthetic and anthropological concepts. To bring these ideas to life, the fashion industry relies on the confidence and
Gambling legislation in the Peruvian market: updates for 2025
The sports betting industry is one of the fastest-growing sectors in the world, and Peru is no exception. The Peruvian market is already valued at
What does the Mercosur-European Union potentially hold for Latin America?
This week marked the signing of a historic agreement between Mercosur and the European Union. This pact aims to strengthen trade and political ties between