Blog
Insights, updates, and strategic perspectives from Sherlock Communications.
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Do AI-Generated Content Really Negatively Impact SEO?
After years working with SEO and digital marketing, we’ve never seen such a dramatic shift in the landscape as with the arrival of Artificial Intelligence
Multimarket Communication: how is Brand Positioning in LATAM?
Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents
How Carnival in Brazil Can Help Us Understand Latin America
Carnival in Brazil has become one of the most famous and widely celebrated festivals in the world, known for the parades at the Sambadrome, the
Tech companies reach more audiences with multimedia communication
Not only tech media reach tech audiences. Communication in the technology sector increasingly requires dynamic strategies, where brands should not limit their presence to a
Peruvian coffee is the best in the world, but hardly anyone knows it
For many, coffee is a daily ritual that marks the start of the morning; for others, it’s a break from routine or an excuse to
SEO Website Audit: A Strategic Tool for Global Visibility and Performance
Content Creation Alone Isn’t Enough: The Pitfall of Poor SEO No matter how great your content is, if it doesn’t rank well or isn’t seen
News in Latin America – January recap
Colombia Colombia’s External Debt Fell from 56.7% to 47.9% as of October Last Year Our news in Latin America starts wuth the Bank of the
PR and politics: Strategies That Transformed 2024
The year 2024 marked a turning point in global politics, showcasing the essential role of public relations in building narratives, shaping perceptions, and connecting with
From TV to Streaming: Peru’s Video Content Shift
The evolution of media and video content in Peru has taken a significant turn in recent years. What was once a monopoly of traditional television