Blog
Insights, updates, and strategic perspectives from Sherlock Communications.
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
PR KPIs: How to Measure the Impact of Public Relations?
PR is now much more than press releases and media relations; it is a strategic function that can have a direct impact on brand image,
March 2025: Key Developments Across Latin America
March 2025 was a dynamic month for Latin America, with each country facing pivotal events shaping their political, social, and economic landscapes. From environmental crises
10 trends transforming Chile’s energy market by 2025
“We are in the right industry. We are the promoters of the change towards a cleaner and more sustainable matrix by 2025,” said Ana Lía
Crowd or audience? What football can teach us about content marketing
We all know that football is the most popular and democratic sport there is — perhaps the main common thread connecting thousands of cultures around
Benefits and strategies for advertising on tiktok
January 19, 2025, will be remembered in U.S. history as the day TikTok went offline nationwide due to government sanctions, impacting approximately 170 million American
Stop Working for Change Colombia: overcoming stereotypes behind the wheel
A few years ago, when I was learning to drive, an instructor told me that women had trouble distinguishing between right and left and that
Why should you invest in programmatic advertising?
Nowadays, with the rapid growth of technology and content on social media, it is crucial to know when to invest in your brand and, perhaps
News in Latin America – February recap
COLOMBIA The arrival of 5G equipment in Colombia grew by 63 % in 2024. In 2024, the entry of cell phones in Colombia reached 9.9
How to Turn a Brand into a Love Brand
When we talk about marketing and communication in business, there’s usually one clear goal in mind: to make the brand loved (a Love Brand). This, in