Our Reports, E-books and Studies
Decoding the complexity of Latin America requires more than experience — it demands intelligence, and we bring both.
Our 360° service offering was built in direct response to client demand. Today, it spans every specialist discipline needed to run effective, integrated communications campaigns across Latin America: PR, social media, SEO, paid media and inbound marketing, web development, B2B outbound prospecting, influencer marketing, event design and production, CSR and ESG consultancy and more. All of this is supported by our in-house research team and design and production studio, giving clients data-driven, consistent creative quality across every channel.
Our recent report
Blockchain Report
The blockchain landscape in Latin America is rapidly expanding, gaining momentum as more countries engage with the ecosystem. Through creative forms of adoption and the establishment of regulations, Latin Americans are innovating and creating opportunities. However, a range of challenges persist that require government attention to ensure equitable access to all.
In times of hyperinflation, corruption, and mistrust in traditional institutions, blockchain technology and cryptocurrencies – particularly stablecoins – are seen not only as tools to protect tangible and intangible assets.
More reports
Betting and Gambling LATAM Report
Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report into the perspectives of gambling and betting practices of the region’s population to shed new light on the present and future growth of an industry already estimated to be worth close to US$5 billion in LATAM.
Latin America’s Green Energy Report
With Brazil — a regional leader and global influencer in green energy — hosting the G20 summit in 2024 and COP30 in 2025, Latin America is poised to take centre stage in achieving global climate targets. These events further highlight the region’s commitment to sustainable growth and its vital role in leveraging its renewable strengths to drive the global energy transition forward.
Green Finance: A Sustainable Guide for Latin America
Did you know that more than 80% of Latin Americans believe their banks should contribute to social and environmental causes? It’s more than just a preference; it’s a loud call to action. This ebook presents the current state of Green Finance in Latin America, unveiling the perspectives of over 3,000 consumers across the region on the importance of sustainability in their financial decisions and their willingness to take concrete actions.
Corporate Social Responsibility Report in LATAM 2024
The CSR landscape in Latin America is at a crucial juncture. The region has been key in developing global corporate social responsibility (CSR) technical standards, and the subject of greater corporate responsibility has become prominent in global corporate thinking.
Media Consumption LATAM Report 2021
In Sherlock Communications’ Media Consumption LATAM Report 2021, we spoke to activists in different countries around the region to identify the groups which are traditionally ignored by media content, to figure out what’s happening, and to look for some good news to report. In addition to this, we updated some of last year’s report themes related to changes in news consumption, trust and perspectives for the post pandemic world.
Bad Language report
What is the best way to communicate with e-commerce consumers in Latin America? The “Bad Language” report conducted by Sherlock Communications reveals that overseas businesses could be missing out on USD 46 billion in sales due to poor messaging and bad translation.
Cybersecurity: Data Protection and AI in Latin America
An exclusive Sherlock Communications report assesses the views and perceptions of consumers in Latin America relating to the effectiveness of data protection laws to combat threats to digital privacy and security. Cybersecurity: Data Protection and AI in Latin America brings exclusive data from a survey of more than 3,400 people across Argentina, Brazil, Chile, Colombia, Mexico and Peru.
COP30 in the Amazon: Brazil at the Crossroads of Climate Leadership
COP30 will take place in Belém, in the heart of the Amazon, marking the first time the United Nations Climate Change Conference is held in Brazil. As one of the world’s largest agricultural exporters and home to strategic biomes such as the Amazon, the Cerrado, and the Pantanal, Brazil occupies a central role in global climate debates. The event positions the country on a global stage to reaffirm its environmental leadership — while also testing its ability to align ambitious rhetoric with concrete action and social inclusion. This report explores the political, social, and economic context surrounding COP30, highlighting key tensions shaping Brazil’s climate agenda.
Streaming Consumption LATAM Report
In 2020, global economies were severely affected by the Covid-19 pandemic. Yet, not even this challenging scenario can slow the growth of the video streaming market in Latin America. As expected, the social isolation mandated in the wake of Covid-19 was actually a driving factor for the segment. Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that confirms the video streaming market in the six largest economies of the region actually benefited from pandemic-led social isolation orders, with international heavyweights such as Disney+, Hulu, HBO Max and ViacomCBS preparing announcements within the region next year.
The State Of Seo In LATAM Report
Web-based sales in Latin America increased exponentially during 2020 as Covid-19 and periods of lockdown restricted social movement. This definitive shift in consumer behaviour represents a golden opportunity for companies to create clever SEO strategies and ensure maximum visibility among online shoppers. Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that shows the potential for growth in investing in Search Engine Optimization (SEO) and App Store Optimization (ASO), following the recently launched Sherlock SEO division.
Betting and Gambling LATAM Report
Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report into the perspectives of gambling and betting practices of the region’s population to shed new light on the present and future growth of an industry already estimated to be worth close to US$5 billion in LATAM.
Latin America’s Green Energy Report
With Brazil — a regional leader and global influencer in green energy — hosting the G20 summit in 2024 and COP30 in 2025, Latin America is poised to take centre stage in achieving global climate targets. These events further highlight the region’s commitment to sustainable growth and its vital role in leveraging its renewable strengths to drive the global energy transition forward.
Green Finance: A Sustainable Guide for Latin America
Did you know that more than 80% of Latin Americans believe their banks should contribute to social and environmental causes? It’s more than just a preference; it’s a loud call to action. This ebook presents the current state of Green Finance in Latin America, unveiling the perspectives of over 3,000 consumers across the region on the importance of sustainability in their financial decisions and their willingness to take concrete actions.
Corporate Social Responsibility Report in LATAM 2024
The CSR landscape in Latin America is at a crucial juncture. The region has been key in developing global corporate social responsibility (CSR) technical standards, and the subject of greater corporate responsibility has become prominent in global corporate thinking.
Media Consumption LATAM Report 2021
In Sherlock Communications’ Media Consumption LATAM Report 2021, we spoke to activists in different countries around the region to identify the groups which are traditionally ignored by media content, to figure out what’s happening, and to look for some good news to report. In addition to this, we updated some of last year’s report themes related to changes in news consumption, trust and perspectives for the post pandemic world.
Bad Language report
What is the best way to communicate with e-commerce consumers in Latin America? The “Bad Language” report conducted by Sherlock Communications reveals that overseas businesses could be missing out on USD 46 billion in sales due to poor messaging and bad translation.
Cybersecurity: Data Protection and AI in Latin America
An exclusive Sherlock Communications report assesses the views and perceptions of consumers in Latin America relating to the effectiveness of data protection laws to combat threats to digital privacy and security. Cybersecurity: Data Protection and AI in Latin America brings exclusive data from a survey of more than 3,400 people across Argentina, Brazil, Chile, Colombia, Mexico and Peru.
COP30 in the Amazon: Brazil at the Crossroads of Climate Leadership
COP30 will take place in Belém, in the heart of the Amazon, marking the first time the United Nations Climate Change Conference is held in Brazil. As one of the world’s largest agricultural exporters and home to strategic biomes such as the Amazon, the Cerrado, and the Pantanal, Brazil occupies a central role in global climate debates. The event positions the country on a global stage to reaffirm its environmental leadership — while also testing its ability to align ambitious rhetoric with concrete action and social inclusion. This report explores the political, social, and economic context surrounding COP30, highlighting key tensions shaping Brazil’s climate agenda.
Streaming Consumption LATAM Report
In 2020, global economies were severely affected by the Covid-19 pandemic. Yet, not even this challenging scenario can slow the growth of the video streaming market in Latin America. As expected, the social isolation mandated in the wake of Covid-19 was actually a driving factor for the segment. Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that confirms the video streaming market in the six largest economies of the region actually benefited from pandemic-led social isolation orders, with international heavyweights such as Disney+, Hulu, HBO Max and ViacomCBS preparing announcements within the region next year.
The State Of Seo In LATAM Report
Web-based sales in Latin America increased exponentially during 2020 as Covid-19 and periods of lockdown restricted social movement. This definitive shift in consumer behaviour represents a golden opportunity for companies to create clever SEO strategies and ensure maximum visibility among online shoppers. Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that shows the potential for growth in investing in Search Engine Optimization (SEO) and App Store Optimization (ASO), following the recently launched Sherlock SEO division.
Betting and Gambling LATAM Report
Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report into the perspectives of gambling and betting practices of the region’s population to shed new light on the present and future growth of an industry already estimated to be worth close to US$5 billion in LATAM.
Latin America’s Green Energy Report
With Brazil — a regional leader and global influencer in green energy — hosting the G20 summit in 2024 and COP30 in 2025, Latin America is poised to take centre stage in achieving global climate targets. These events further highlight the region’s commitment to sustainable growth and its vital role in leveraging its renewable strengths to drive the global energy transition forward.
Green Finance: A Sustainable Guide for Latin America
Did you know that more than 80% of Latin Americans believe their banks should contribute to social and environmental causes? It’s more than just a preference; it’s a loud call to action. This ebook presents the current state of Green Finance in Latin America, unveiling the perspectives of over 3,000 consumers across the region on the importance of sustainability in their financial decisions and their willingness to take concrete actions.
Corporate Social Responsibility Report in LATAM 2024
The CSR landscape in Latin America is at a crucial juncture. The region has been key in developing global corporate social responsibility (CSR) technical standards, and the subject of greater corporate responsibility has become prominent in global corporate thinking.
Media Consumption LATAM Report 2021
In Sherlock Communications’ Media Consumption LATAM Report 2021, we spoke to activists in different countries around the region to identify the groups which are traditionally ignored by media content, to figure out what’s happening, and to look for some good news to report. In addition to this, we updated some of last year’s report themes related to changes in news consumption, trust and perspectives for the post pandemic world.
Bad Language report
What is the best way to communicate with e-commerce consumers in Latin America? The “Bad Language” report conducted by Sherlock Communications reveals that overseas businesses could be missing out on USD 46 billion in sales due to poor messaging and bad translation.
Cybersecurity: Data Protection and AI in Latin America
An exclusive Sherlock Communications report assesses the views and perceptions of consumers in Latin America relating to the effectiveness of data protection laws to combat threats to digital privacy and security. Cybersecurity: Data Protection and AI in Latin America brings exclusive data from a survey of more than 3,400 people across Argentina, Brazil, Chile, Colombia, Mexico and Peru.
COP30 in the Amazon: Brazil at the Crossroads of Climate Leadership
COP30 will take place in Belém, in the heart of the Amazon, marking the first time the United Nations Climate Change Conference is held in Brazil. As one of the world’s largest agricultural exporters and home to strategic biomes such as the Amazon, the Cerrado, and the Pantanal, Brazil occupies a central role in global climate debates. The event positions the country on a global stage to reaffirm its environmental leadership — while also testing its ability to align ambitious rhetoric with concrete action and social inclusion. This report explores the political, social, and economic context surrounding COP30, highlighting key tensions shaping Brazil’s climate agenda.
Streaming Consumption LATAM Report
In 2020, global economies were severely affected by the Covid-19 pandemic. Yet, not even this challenging scenario can slow the growth of the video streaming market in Latin America. As expected, the social isolation mandated in the wake of Covid-19 was actually a driving factor for the segment. Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that confirms the video streaming market in the six largest economies of the region actually benefited from pandemic-led social isolation orders, with international heavyweights such as Disney+, Hulu, HBO Max and ViacomCBS preparing announcements within the region next year.
The State Of Seo In LATAM Report
Web-based sales in Latin America increased exponentially during 2020 as Covid-19 and periods of lockdown restricted social movement. This definitive shift in consumer behaviour represents a golden opportunity for companies to create clever SEO strategies and ensure maximum visibility among online shoppers. Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that shows the potential for growth in investing in Search Engine Optimization (SEO) and App Store Optimization (ASO), following the recently launched Sherlock SEO division.
Betting and Gambling LATAM Report
Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report into the perspectives of gambling and betting practices of the region’s population to shed new light on the present and future growth of an industry already estimated to be worth close to US$5 billion in LATAM.
Latin America’s Green Energy Report
With Brazil — a regional leader and global influencer in green energy — hosting the G20 summit in 2024 and COP30 in 2025, Latin America is poised to take centre stage in achieving global climate targets. These events further highlight the region’s commitment to sustainable growth and its vital role in leveraging its renewable strengths to drive the global energy transition forward.
Green Finance: A Sustainable Guide for Latin America
Did you know that more than 80% of Latin Americans believe their banks should contribute to social and environmental causes? It’s more than just a preference; it’s a loud call to action. This ebook presents the current state of Green Finance in Latin America, unveiling the perspectives of over 3,000 consumers across the region on the importance of sustainability in their financial decisions and their willingness to take concrete actions.
Corporate Social Responsibility Report in LATAM 2024
The CSR landscape in Latin America is at a crucial juncture. The region has been key in developing global corporate social responsibility (CSR) technical standards, and the subject of greater corporate responsibility has become prominent in global corporate thinking.
Media Consumption LATAM Report 2021
In Sherlock Communications’ Media Consumption LATAM Report 2021, we spoke to activists in different countries around the region to identify the groups which are traditionally ignored by media content, to figure out what’s happening, and to look for some good news to report. In addition to this, we updated some of last year’s report themes related to changes in news consumption, trust and perspectives for the post pandemic world.
Bad Language report
What is the best way to communicate with e-commerce consumers in Latin America? The “Bad Language” report conducted by Sherlock Communications reveals that overseas businesses could be missing out on USD 46 billion in sales due to poor messaging and bad translation.
Cybersecurity: Data Protection and AI in Latin America
An exclusive Sherlock Communications report assesses the views and perceptions of consumers in Latin America relating to the effectiveness of data protection laws to combat threats to digital privacy and security. Cybersecurity: Data Protection and AI in Latin America brings exclusive data from a survey of more than 3,400 people across Argentina, Brazil, Chile, Colombia, Mexico and Peru.
COP30 in the Amazon: Brazil at the Crossroads of Climate Leadership
COP30 will take place in Belém, in the heart of the Amazon, marking the first time the United Nations Climate Change Conference is held in Brazil. As one of the world’s largest agricultural exporters and home to strategic biomes such as the Amazon, the Cerrado, and the Pantanal, Brazil occupies a central role in global climate debates. The event positions the country on a global stage to reaffirm its environmental leadership — while also testing its ability to align ambitious rhetoric with concrete action and social inclusion. This report explores the political, social, and economic context surrounding COP30, highlighting key tensions shaping Brazil’s climate agenda.
Streaming Consumption LATAM Report
In 2020, global economies were severely affected by the Covid-19 pandemic. Yet, not even this challenging scenario can slow the growth of the video streaming market in Latin America. As expected, the social isolation mandated in the wake of Covid-19 was actually a driving factor for the segment. Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that confirms the video streaming market in the six largest economies of the region actually benefited from pandemic-led social isolation orders, with international heavyweights such as Disney+, Hulu, HBO Max and ViacomCBS preparing announcements within the region next year.
The State Of Seo In LATAM Report
Web-based sales in Latin America increased exponentially during 2020 as Covid-19 and periods of lockdown restricted social movement. This definitive shift in consumer behaviour represents a golden opportunity for companies to create clever SEO strategies and ensure maximum visibility among online shoppers. Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that shows the potential for growth in investing in Search Engine Optimization (SEO) and App Store Optimization (ASO), following the recently launched Sherlock SEO division.
Market Research in Latin America
Since 2019, Broadminded, our Insights Team of Sherlock Communications, has been developing market research studies, feasibility analyses, and strategic reports that transform data into a competitive advantage.
We combine data analysis with qualitative and quantitative research to identify emerging trends, shifts in consumer behavior, market insights and business opportunities. Our methods include:
✔ Big data monitoring, mapping patterns and anticipating market changes
✔ In-depth consumer research, validating quantitative insights with real perspectives
✔ Regulatory and sector analysis, helping businesses navigate complex environments
✔ Concept testing and brand tracking, optimizing positioning and communication strategies
What sets us apart? A rigorous data validation process, cross-referencing multiple sources, applying advanced analytics, and leveraging local experts to ensure that every insight is accurate, unbiased, and applicable to the realities of business in Latin America.