Insights

Blockchain Report 2025

The blockchain ecosystem in Latin America continues to expand and is gaining momentum as more countries join the fray. Through creative applications and advancing regulations, Latin Americans are innovating and opening doors to new opportunities. There are, of course, remaining challenges that require government attention to ensure fair access for everyone.

In times of hyperinflation, corruption and distrust in traditional institutions, blockchain technology and cryptocurrencies, especially stablecoins, are emerging as essential tools. They go far beyond simple technology and are increasingly seen as a secure way to protect personal assets and individual rights.

Online betting in LATAM

Nosso estudo mostra o contexto de apostas em 6 países na América Latina na perspectiva de 3 mil entrevistados. Entenda os avanços das legisações locais, as estratégias de comunicação e seu efeito no público, além do impacto político e oportunidades para abraçar.

Green Energy

With Brazil leading the world in green energy and hosting major events such as the G20 and COP30, Latin America is firmly taking centre stage in global climate goals. This movement reinforces the region’s commitment to sustainable growth and demonstrates how our strength in renewables is the engine that will accelerate the energy transition across the entire planet.

Green Finance

Did you know that over 80% of Latin Americans believe their banks should contribute to environmental causes? This is more than just a belief, it is a demand.

This ebook outlines the current state of Green Finance in Latin America, revealing the opinions of over 3,000 consumers across the region. It highlights the importance of sustainability in their financial decisions and their willingness to take concrete action.

Corporate Social Responsability

Latin America is one of the leading players in the global development of Corporate Social Responsibility (CSR) standards, and the need for greater corporate philanthropy has become a priority within the global business mindset.

Even so, there are several challenges that must be considered when planning and implementing CSR policies. In this ebook, you will learn the opinions of non-governmental organisations and consumers regarding how companies should develop their CSR strategies in the region.

COP30 in Manaus

COP30 will be held in Belém, in the heart of the Amazon, marking the first time that Brazil has hosted the United Nations Climate Change Conference.

As one of the world’s largest agricultural exporters and the guardian of strategic biomes such as the Amazon, the Cerrado and the Pantanal, the country is taking a central role in global climate debates. The event places Brazil on a prominent stage to reaffirm its environmental leadership and test its ability to align ambitious rhetoric with concrete action and social inclusion.

This report explores the political, social and economic context surrounding COP30, highlighting the key tensions shaping the Brazilian climate agenda today.

Streaming Consumption 2024

Is Netflix the most consumed streaming service among Latin Americans? This report reveals their entertainment preferences and the key factors transforming these consumption habits.

CYbersecurity 2024

Find out the opinions of 3,000 Latin Americans regarding data protection laws and how these regulations vary across different countries.

Other reports

Bad Language

When entering Latin America, many companies make the mistake of simply translating their communication campaigns. Learn how to do things differently and seize opportunities to truly connect with the regional audience.

Streaming Consumption 2021

Learn how the Covid-19 pandemic transformed streaming habits and digital entertainment preferences across Latin America

SEO in LATAM 2021

At a time when digital platforms became virtually the only sales channel, communication professionals had to adapt their digital marketing strategies to achieve greater success. Find out how.

The methodology behind our research

Since 2019, Broadminded, our intelligence division, has developed market studies, feasibility analyses and strategic reports that transform data into a competitive advantage.

We combine data analysis with qualitative and quantitative research to identify emerging trends, shifts in consumer behaviour and new business opportunities. Our methods include:

  • Big Data monitoring to map patterns and anticipate market changes.

  • In-depth consumer research to validate quantitative data with real-world perspectives.

  • Sector and regulatory analysis to help companies navigate complex environments.

  • Concept testing and brand tracking to optimise positioning and communication strategies.

Our differentiator is the rigour of our validation process. We cross-reference multiple sources, apply advanced analytics and rely on local experts to ensure that every insight is accurate, impartial and fully applicable to the business reality in Latin America.