Crypto Comms in Argentina: Managing Brand Reputation in Volatile Markets
Argentina is one of the most active crypto markets in Latin America. Inflation, currency controls, and a strong digital culture have pushed crypto into everyday financial conversations, well beyond a niche audience. With that visibility comes opportunity, but also much closer scrutiny. For crypto companies operating in Argentina, PR for crypto companies plays a direct […]
Data-Driven PR: Using Consumer Insights to Build Trust in LATAM Banking
In Latin America, trust is one of the hardest currencies for banks to earn. Volatility, regulation, and fast-moving digital adoption shape how consumers view financial institutions every day. Relying on intuition is no longer enough. Data-driven PR allows banks to communicate with clarity and credibility, using consumer insight to guide decisions and strengthen trust over […]
Digital Wallets in LATAM: Financial Inclusion and Growth Opportunities for Fintechs
Latin America is fertile ground for innovation. Its diversity and the challenges it faces have driven the creation of new and creative solutions developed locally or brought from other regions in response to the needs of its population in various areas. The economy and financial sector are no exception. Although efforts have been made to […]
How to Automate SEO Reporting and Save Hours Every Month
[vc_row][vc_column][vc_column_text css=””] Time is the one thing every marketer wishes they had more of. Yet, so much of it is lost in collecting data, updating spreadsheets, and formatting reports. Automating SEO reporting turns that grind into growth. Instead of drowning in manual tasks, your team can focus on strategy, insights, and creativity, the real engines […]
Google AI Overview and Its Impact on SEO: How to Adapt Your Strategy
Every time you search on Google today, chances are you get your answer before you even click a single result. That’s the AI Overview, and it’s redefining the rules of search. The Google AI overview SEO impact is changing how audiences engage with information, and challenging SEO specialists to create content that stands out in […]
Medellín Innovation Hub: From Industrial Valley to Global Innovation Center
For much of the 20th century, Medellín was synonymous with industrial progress. Located in the heart of the Aburrá Valley, the city became Colombia’s textile capital and one of the main drivers of national economic growth. Its entrepreneurial spirit, strategic location, and resilient people built a path of development that, however, faced deep social and […]
How Paid Traffic Works and Why It’s Essential for Your Strategy
In an era where digital presence is increasingly important, understanding how paid traffic works is essential to boosting your business’s success. More than just a digital marketing strategy, paid traffic, when executed correctly, has the power to ensure that your message reaches the right people at the right time. In this article, we will explain […]
Mastering YouTube SEO: Boost Your Video Rankings
[vc_row][vc_column][vc_column_text css=””] In today’s digital world, YouTube has become essential for anyone looking to grow online. Whether you’re a brand wanting to connect with customers, a creator trying to build your audience, or a marketer aiming for more visibility, YouTube SEO can make a big difference. By optimizing your videos, you improve rankings and ensure […]
Digital Marketing Podcasts 2025: Must-Listen Shows for Marketers
[vc_row][vc_column][vc_column_text css=””] Trends shift, algorithms evolve, and consumer expectations keep rising. To succeed, marketers must embrace continuous learning. Podcasts have become one of the most effective ways to stay informed, offering quick access to expert perspectives. We’ve curated the best digital marketing podcasts 2025 to guide you through the year’s challenges and opportunities. Why Podcasts […]
Effective PR and marketing strategies for fintechs doing business in Colombia
[vc_row][vc_column][vc_column_text css=””] Colombia is consolidating its place as one of the most important fintech hubs in Latin America. It represents 13% of the regional ecosystem, surpassed only by Brazil and Mexico, and, according to Colombia Fintech’s last Snapshot, it took a detour from ‘growth at all costs’ to ‘sustainable growth’. At the end of 2024, […]