Investment in Colombia 2026: What Does the Landscape Look Like?
As a new year begins, laws, indicators, and economic projections adjust to reflect the country’s evolving reality. In Colombia, one of the most significant developments shaping the start of 2026 has been the Colombia minimum wage increase, which represents the largest real increase in the country’s history. This adjustment is already influencing the broader Colombian […]
The Future of Digital Banking in Peru: Innovation and New Players for an Open and Global System
Banking is evolving, and the shift in paradigms is visible to all, from the SBS regulatory sandbox to the rise of fintechs and neobanks. Technology and modernization promise to transform the financial system into one that is more open and inclusive. Peru’s financial system is undergoing its most profound transformation since the emergence of Municipal […]
Social Impact PR: Marketing for Inclusion in the Southern Cone
In the Southern Cone, inclusion is no longer a peripheral conversation—it is a defining factor in how brands are judged by consumers, employees, and investors. In Argentina, Chile, and Uruguay, organisations face growing scrutiny to demonstrate measurable commitment to equity, representation, and community impact. This is where social impact PR moves beyond messaging, becoming a […]
Building Digital Authority: SEO Link Building for International SaaS in Chile
Chile presents a strong growth opportunity for international SaaS companies, but earning visibility and trust in a competitive digital market is far from automatic. Building digital authority through strategic SEO link building in Chile is what separates brands that simply enter the market from those that establish lasting credibility and sustainable growth. Why Digital Authority […]
The End of Keywords: How We Optimize for AI Overviews in Spanish & Portuguese
Search is changing at a structural level. What once centred on keywords and rankings is now shaped by context, intent, and how AI systems interpret information, redefining how brands achieve visibility across Spanish and Portuguese search environments. Why Search Evolution Is Moving Beyond Keywords Search engines no longer treat queries as isolated phrases. Today, they […]
Visual Storytelling: Building World Cup Campaigns that Resonate in Mexico
When the World Cup approaches, Mexico becomes one of the most emotionally engaged markets in the world. Football is not just entertainment; it is culture, identity, and shared memory. For brands, this creates a rare opportunity, but also a challenge: standing out without feeling intrusive or superficial. Successful World Cup campaigns in Mexico rely on […]
Filling the Pipeline: B2B Marketing Strategies for LATAM Payment Providers
For B2B payment providers operating in Latin America, pipeline growth is a strategic challenge shaped by regulation, trust, and market fragmentation. As fintech competition intensifies, filling the pipeline requires more than visibility—it demands credibility, local understanding, and insight-led B2B marketing strategies for LATAM that convert interest into sustained demand. Understanding the LATAM Payments Landscape Latin […]
Key Events That Will Shape Colombia in 2026
Colombia 2026 is shaping up to be a turning point. Beyond being an election year, it is a decisive period in which political, economic, social, and cultural transformations converge—transformations that could redefine the country’s direction in the medium and long term. Within a regional and international context marked by uncertainty, Colombia faces structural challenges, but […]
Crypto Comms in Argentina: Managing Brand Reputation in Volatile Markets
Argentina is one of the most active crypto markets in Latin America. Inflation, currency controls, and a strong digital culture have pushed crypto into everyday financial conversations, well beyond a niche audience. With that visibility comes opportunity, but also much closer scrutiny. For crypto companies operating in Argentina, PR for crypto companies plays a direct […]
Data-Driven PR: Using Consumer Insights to Build Trust in LATAM Banking
In Latin America, trust is one of the hardest currencies for banks to earn. Volatility, regulation, and fast-moving digital adoption shape how consumers view financial institutions every day. Relying on intuition is no longer enough. Data-driven PR allows banks to communicate with clarity and credibility, using consumer insight to guide decisions and strengthen trust over […]