PR in the travel and tourism industry: shaping a favorable image
Travel and Tourism is one of the world’s largest economic sectors. According to the World Travel & Tourism Council (WTTC), the industry supports 1 in 10 jobs (319 million) worldwide…
Event planning – the secrets (not so secret) of offering great memories
A memorable moment. That’s the goal when planning an event, right? One of Sherlock Communication areas of PR expertise is delivering remarkable moments to our clients throughout an event…
Educador Inspirador winner flies to Quizlet’s HQ
The Educador Inspirador campaign came to an amazing end in January. The national winner, selected for his brilliant work with his use of technology in his classes in the rural part of the Brazilian…
LatAm – Perspectives and Opportunities
Exciting times are ahead for Latin America. The scenario for foreign investors is taking a turn for the better, after a series of turbulent years. The region is entering its third year of economic recovery…
Blockchain in Brazil
If blockchain is the next frontier in technology, Brazil may be one of its greatest testing grounds – and not only because of its continent-wide size. Blockchain presents totally new…
Up close and digital: the future of tourism
At the World Tourism Organization’s (UNWTO) last meeting, the hottest issue on the table was how new technology could spur opportunities and innovation for the sector…
Public Notary Offices in Brazil – a wide market waiting for its blockchain overhaul
Of all the early purposes envisioned for blockchain, one of the most intuitive is land registry and notary work. And of all the countries in the world to try the blockchain platform…
Business in Latin America, a dive in a diverse world
We Latin Americans take more chances. We’re less academic and don’t have as many inhibitions. We’re inventors – and playful, even. People notice this. I think Europeans, for example, have realised…
Blockchain in the Brazil health sector – still in its infancy, but very health
The use of blockchain will revolutionise several industries in a way never witnessed before, and Brazil may start at the forefront. Known as a general-purpose technology, blockchain will be used in ways…
China’s National Tourist Office partners with Sherlock Communications to promote event in Latin America for the first time
A night of dancing, music, and food brought together tourism representatives of two of the world’s largest nations – China and Brazil. The celebration held on Friday, October 19th, called…