How is culture in Latin America influenced by indigenous cultures?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1659617044898{margin-top: -15px !important;}”]The question “How is culture in Latin America influenced by indigenous cultures?” does not have a straightforward answer. After all, indigenous groups were the first people to populate the Americas, and even though their population has declined dramatically over the centuries, the legacy and plurality of indigenous culture persists in Latin America […]
Agribusiness industry in Brazil: the current scenario [2022]
[vc_row][vc_column][vc_column_text css=”.vc_custom_1658902668604{margin-top: -15px !important;}”]Get to know the main laws, economic opportunities and data surrounding one of the largest agribusiness industries in the world Over the last 50 years, the agribusiness industry in Brazil has come on in leaps and bounds, doubling the area of land made available for agriculture, and increasing grain production almost sixfold […]
LGBT advertising in Brazil: representations of gender and sexuality in the media
[vc_row][vc_column][vc_column_text css=”.vc_custom_1731445367057{margin-top: -15px !important;}”]June is LGBTQIA+ Pride month: a period which invites society to reflect on various issues related to the subject, including LGBT advertising in Brazil. Have you ever stopped to think about the protagonists of television commercials and how they are portrayed? Or about how brands represent people in advertising campaigns? It was […]
Tree times the Best Agency in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1653938709742{margin-top: -15px !important;}”]Sherlock Communications, a Public Relations and Digital Marketing agency focused on Latin America, is currently celebrating its recent win at the PRWeek Global Awards 2022 for Best Agency in LATAM. This is the third time that Sherlock Communications has won this award. The awards, which took place on the 18th of May […]
Blockchain in Latin America: the Ethereum community elaborates on development in the region
Latin America is in a growing wave of cryptocurrency adoption, which has sparked the interest of different comapnies and experts for the countries in the region. This reality has meant that, for the first time, the Ethereum community has come together in Brazil with the Ethereum Rio event to discuss the future of the cryptocurreny […]
6 steps to maintain good media relations in Brazil
[vc_row][vc_column][vc_column_text css=”.vc_custom_1645790115336{margin-top: -15px !important;}”]In a world so heavily reliant on public opinion, when we talk about corporate communications or brand strategies, not having a plan to maintain good media relations could be considered one of the biggest sins in business. It takes a lot of time and work to convince your audience that you are […]
Positive Influencer Marketing: how brands can impact people’s lives
[vc_row][vc_column][vc_column_text css=”.vc_custom_1637855700860{margin-top: -15px !important;}”]The influencer marketing sphere is constantly expanding, and as a result, digital influencers have gained space in television media and begun to influence the general public. Following an influencer’s routine can shape our tastes, aesthetics and lifestyle. Sounds cool, right? But consider the extent to which this generates a comparison within us […]
How a well thought-out social media strategy can help your brand
[vc_row][vc_column][vc_column_text css=”.vc_custom_1636557436516{margin-top: -15px !important;}”] A strongly-designed and executed social media plan can optimize your brand, boost sales, build customer loyalty and improve your metrics. A presence on social media has become essential for any brand seeking long-lasting and effective marketing. When done properly, a social media strategy can result in increased sales, new customers and […]
History of Modern Latin America
How and why colonization still influences the history of modern Latin America: a region of complexities in which diverse cultures, both domestic and foreign are mixed, birthed or imported by colonists following the discovery of America in 1492. In this post, we will analyze the most relevant factors and events behind the history of modern Latin America…
What is media training and why is it important for your company?
Imagine an unexpected situation in your company, a crisis in which the focus of the press is centered on you. We know that silence will only validate everything that is being said about the company and about you. Taught by experts, media training works on security, the image and the message that you want to provide…