What is a media kit in public relations? Discover here
[vc_row][vc_column][vc_column_text css=”.vc_custom_1675424730917{margin-top: -15px !important;}”] Communication tools and public relations strategies have changed drastically in the past few years, but one thing has remained the same throughout: the media kit. What is a media kit in public relations? As well as telling your story, media kits can help you improve your media relations and boost your […]
Christmas in Latin America: context and tips for better ads
[vc_row][vc_column][vc_column_text css=”.vc_custom_1671169845401{margin-top: -15px !important;}”]Christmas in Latin America is marked by traditions and festivities that vary according to the cultural heritage and customs of each nation. However, it can be said that most of the celebrations resemble those associated with Spanish and Catholic ceremonies. In the vast majority of nations around the world, the essence of […]
5 tips for communicating in Latin America during the World Cup
[vc_row][vc_column][vc_column_text css=”.vc_custom_1669985071868{margin-top: -15px !important;}”]Communicating in Latin America during the World Cup definitely has its challenges and idiosyncrasies. Those familiar with one or more countries in the region will tell you that if there’s one thing that can bring the region to a halt and get people’s full attention, it’s the World Cup, especially in those […]
The major difference between reputation and image
Do you know how people perceive your brand? Have you ever stopped to think about what your company represents to all its stakeholders? Both these questions beg the question: “What is the difference between image and reputation?”. Although many people believe that the terms “image” and “reputation” are synonymous, they actually have different meanings. Throughout […]
What is the difference between organic and paid search?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1664519530962{margin-top: -15px !important;}”]Digital Marketing has expanded the range of strategies available for corporate success. Two of these strategies are on the rise and are the source of many questions from users and professionals: what is the difference between organic search and paid search? Which one should I stick to? Which is the best? Do […]
The Power of Social Impact Campaigns in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1661847341545{margin-top: -15px !important;}”]Social impact campaigns are created with the objective of engaging the public through actions focused on health, culture, education, environment, or work. Such campaigns aim to highlight the possibility of making the world a better place. Whether through philanthropy, sponsorship, awareness, or promotion, social change campaigns are not focused on sales, but […]
How is culture in Latin America influenced by indigenous cultures?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1659617044898{margin-top: -15px !important;}”]The question “How is culture in Latin America influenced by indigenous cultures?” does not have a straightforward answer. After all, indigenous groups were the first people to populate the Americas, and even though their population has declined dramatically over the centuries, the legacy and plurality of indigenous culture persists in Latin America […]
Agribusiness industry in Brazil: the current scenario [2022]
[vc_row][vc_column][vc_column_text css=”.vc_custom_1658902668604{margin-top: -15px !important;}”]Get to know the main laws, economic opportunities and data surrounding one of the largest agribusiness industries in the world Over the last 50 years, the agribusiness industry in Brazil has come on in leaps and bounds, doubling the area of land made available for agriculture, and increasing grain production almost sixfold […]
LGBT advertising in Brazil: representations of gender and sexuality in the media
[vc_row][vc_column][vc_column_text css=”.vc_custom_1731445367057{margin-top: -15px !important;}”]June is LGBTQIA+ Pride month: a period which invites society to reflect on various issues related to the subject, including LGBT advertising in Brazil. Have you ever stopped to think about the protagonists of television commercials and how they are portrayed? Or about how brands represent people in advertising campaigns? It was […]
Tree times the Best Agency in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1653938709742{margin-top: -15px !important;}”]Sherlock Communications, a Public Relations and Digital Marketing agency focused on Latin America, is currently celebrating its recent win at the PRWeek Global Awards 2022 for Best Agency in LATAM. This is the third time that Sherlock Communications has won this award. The awards, which took place on the 18th of May […]