Blockchain in Latin America: the Ethereum community elaborates on development in the region
Latin America is in a growing wave of cryptocurrency adoption, which has sparked the interest of different comapnies and experts for the countries in the region. This reality has meant that, for the first time, the Ethereum community has come together in Brazil with the Ethereum Rio event to discuss the future of the cryptocurreny […]
6 steps to maintain good media relations in Brazil
[vc_row][vc_column][vc_column_text css=”.vc_custom_1645790115336{margin-top: -15px !important;}”]In a world so heavily reliant on public opinion, when we talk about corporate communications or brand strategies, not having a plan to maintain good media relations could be considered one of the biggest sins in business. It takes a lot of time and work to convince your audience that you are […]
Positive Influencer Marketing: how brands can impact people’s lives
[vc_row][vc_column][vc_column_text css=”.vc_custom_1637855700860{margin-top: -15px !important;}”]The influencer marketing sphere is constantly expanding, and as a result, digital influencers have gained space in television media and begun to influence the general public. Following an influencer’s routine can shape our tastes, aesthetics and lifestyle. Sounds cool, right? But consider the extent to which this generates a comparison within us […]
How a well thought-out social media strategy can help your brand
[vc_row][vc_column][vc_column_text css=”.vc_custom_1636557436516{margin-top: -15px !important;}”] A strongly-designed and executed social media plan can optimize your brand, boost sales, build customer loyalty and improve your metrics. A presence on social media has become essential for any brand seeking long-lasting and effective marketing. When done properly, a social media strategy can result in increased sales, new customers and […]
History of Modern Latin America
How and why colonization still influences the history of modern Latin America: a region of complexities in which diverse cultures, both domestic and foreign are mixed, birthed or imported by colonists following the discovery of America in 1492. In this post, we will analyze the most relevant factors and events behind the history of modern Latin America…
What is media training and why is it important for your company?
Imagine an unexpected situation in your company, a crisis in which the focus of the press is centered on you. We know that silence will only validate everything that is being said about the company and about you. Taught by experts, media training works on security, the image and the message that you want to provide…
Working with newsjacking opportunities in PR
One of the biggest challenges of a PR campaign is to generate coverage when the client has no product or service to be announced during a given period of time. In this case, working with newsjacking opportunities can be a…
10 Colombian Dishes You Have to Try
Colombia is one of the most fascinating countries in the world, not only because of its landscapes and its people, but also because of its cuisine. Sampling dishes from this country which showcase the colours and flavours of the…
How to write a case study: 4 tips for beginners
In our activities as PR professionals, we begin almost every campaign by conducting extensive research into the company’s business, key messages and clients. Our years of prior experience have taught us that knowing how to…
Diversity and inclusion in PR
Our 101 tips: marketing and public relations series has already focused on PR work, and how it is key to positioning how a brand is seen and by whom. Storytelling is central to the work of public relations consultants…