How a well thought-out social media strategy can help your brand
[vc_row][vc_column][vc_column_text css=”.vc_custom_1636557436516{margin-top: -15px !important;}”] A strongly-designed and executed social media plan can optimize your brand, boost sales, build customer loyalty and improve your metrics. A presence on social media has become essential for any brand seeking long-lasting and effective marketing. When done properly, a social media strategy can result in increased sales, new customers and […]
History of Modern Latin America
How and why colonization still influences the history of modern Latin America: a region of complexities in which diverse cultures, both domestic and foreign are mixed, birthed or imported by colonists following the discovery of America in 1492. In this post, we will analyze the most relevant factors and events behind the history of modern Latin America…
What is media training and why is it important for your company?
Imagine an unexpected situation in your company, a crisis in which the focus of the press is centered on you. We know that silence will only validate everything that is being said about the company and about you. Taught by experts, media training works on security, the image and the message that you want to provide…
Working with newsjacking opportunities in PR
One of the biggest challenges of a PR campaign is to generate coverage when the client has no product or service to be announced during a given period of time. In this case, working with newsjacking opportunities can be a…
10 Colombian Dishes You Have to Try
Colombia is one of the most fascinating countries in the world, not only because of its landscapes and its people, but also because of its cuisine. Sampling dishes from this country which showcase the colours and flavours of the…
How to write a case study: 4 tips for beginners
In our activities as PR professionals, we begin almost every campaign by conducting extensive research into the company’s business, key messages and clients. Our years of prior experience have taught us that knowing how to…
Diversity and inclusion in PR
Our 101 tips: marketing and public relations series has already focused on PR work, and how it is key to positioning how a brand is seen and by whom. Storytelling is central to the work of public relations consultants…
Sherlock Communications named PR Agency of the Year in 2020 Creativepool Annual
Following the amazing results at the 2020 Latin America SABRE Awards on 5th October, Latin American PR Agency Sherlock Communications was awarded Gold and People’s Choice in the ‘PR Agency of the Year’ category…
Crisis management in Argentina
Complex scenarios or unexpected contexts can create in companies a need for crisis management in Argentina. Whether local or foreign, carrying out a quick and effective strategy will help you achieve a better response…
Still don’t know how to define your target market? Here’s the key
One of the most important steps when planning and developing a relationship or marketing strategy is to identify the target market you want to reach, and subsequently connect with it to create awareness…