Brand awareness: what is it and why it matters
Some communication concepts permeate several areas of knowledge. When we ask what is brand awareness, we can see that it is a good example. Brand awareness features in the work routines in the areas of Public Relations…
How to overcome bad publicity
Being negatively assessed is any company’s nightmare, especially on social networks, which have become tools for instant judgement. One false step can reverberate all over the internet. With this in mind, it is important for…
Argentinian celebrations: 6 of the country’s most picturesque festivals
Argentina is a country with 23 provinces that extend to the North, South, East and West, in addition to the Autonomous City of Buenos Aires. Its latitude and longitude contains different cultural traits, habits and even …
What is bad publicity? Is it really all bad?
To starters, the answer to this question may seem controversial: it depends. When talking about communications – and considering the globalized world we live in – defining bad publicity and its impact can be complicated…
Meet the most famous bookstore in Argentina
The City of Buenos Aires conjures many monuments and places in the collective imagination, such as the renowned Caminito de la Boca, with its narrow streets and colorful buildings, or El Obelisco, imposing its presence…
What are external and internal communication flows?
Communication is fundamental to the development of society and, it goes without saying, an essential pillar for organizations to carry out strategies and actions which will allow them to achieve their desired business…
An Argentinian wine that has become a unique global phenomenon
There are many words that symbolize Argentina to the rest of the world; Messi, Maradona, tango, mate, asado, dulce de leche… But there is one which dazzles even the most discerning palates: Malbec, a wine with Argentine…
How to communicate internationally to avoid unnecessary crises
Of all the processes within the strategy of a brand or organization, communication is perhaps the one which must be given the most attention, and also the one with the greatest need for reinvention in this “new normal”…
The growth of streaming services in Argentina in 2020
It is practically impossible to talk about the growth of streaming services in Argentina without referring to the COVID-19 pandemic that is shaking the entire world. A consumption that at first glance seemed a luxury has…
Brief History of Argentina
Our brief history of Argentina begins with an arrival: in 1536 Pedro de Mendoza founded the city of Santa María de los Buenos Ayres, but its native population did not remain there. Buenos Aires is one of the few cities…