Still don’t know how to define your target market? Here’s the key
One of the most important steps when planning and developing a relationship or marketing strategy is to identify the target market you want to reach, and subsequently connect with it to create awareness…
What is a brand awareness campaign?
If your goal is to launch a new brand, action, idea or product on the market, you need to know what a brand awareness campaign is. As we saw in our last PR 101, brand awareness is the recognition of a certain subject by…
Brand awareness: what is it and why it matters
Some communication concepts permeate several areas of knowledge. When we ask what is brand awareness, we can see that it is a good example. Brand awareness features in the work routines in the areas of Public Relations…
How to overcome bad publicity
Being negatively assessed is any company’s nightmare, especially on social networks, which have become tools for instant judgement. One false step can reverberate all over the internet. With this in mind, it is important for…
Meet the most famous bookstore in Argentina
The City of Buenos Aires conjures many monuments and places in the collective imagination, such as the renowned Caminito de la Boca, with its narrow streets and colorful buildings, or El Obelisco, imposing its presence…
An Argentinian wine that has become a unique global phenomenon
There are many words that symbolize Argentina to the rest of the world; Messi, Maradona, tango, mate, asado, dulce de leche… But there is one which dazzles even the most discerning palates: Malbec, a wine with Argentine…
How to communicate internationally to avoid unnecessary crises
Of all the processes within the strategy of a brand or organization, communication is perhaps the one which must be given the most attention, and also the one with the greatest need for reinvention in this “new normal”…
The growth of streaming services in Argentina in 2020
It is practically impossible to talk about the growth of streaming services in Argentina without referring to the COVID-19 pandemic that is shaking the entire world. A consumption that at first glance seemed a luxury has…
Brief History of Argentina
Our brief history of Argentina begins with an arrival: in 1536 Pedro de Mendoza founded the city of Santa María de los Buenos Ayres, but its native population did not remain there. Buenos Aires is one of the few cities…
History of Colombia: a paradise that makes the world fall in love
This brief history of Colombia begins with a walk… Far from the beaches of Bahía Port in his native Melbourne, with the soul of a backpacker and an adventurous spirit, Travis Crockett, a young Australian…