How to increase sales: 4 actions that can truly help your company
The coronavirus pandemic has affected markets everywhere, and many companies have been forced to suspend their activities in order to prevent the spread of the disease. According to data from Portal Cielo…
How press management has changed during the pandemic in LATAM
Just like in other areas of human activity, the essence of PR (public relations), and of the effective press management of journalists and opinion leaders, is determined by effective communication that enables…
How to build relationships with journalists and why it matters
As obvious as it may sound, in the world of communications the most important thing is to communicate. When choosing to follow this professional path, it is important to know that your career will be shaped…
The couch at home: self-isolating psychotherapy during the COVID-19 pandemic
With more than 200 psychologists per 100,000 inhabitants, Argentina has more psychoanalysts per capita than any other country in the world. People seek them out in difficult times, when they need a professional…
Influencer marketing: followers, engagement and balanced content generate business opportunities
Influencer marketing, a term already present in the market and popularized by the growth of social media, is the strategy used by companies to promote their products and services through influencers…
The art of connecting through a good website
The COVID-19 pandemic has created significant challenges for brands and their positioning because, at a time when people are looking for information, entertainment and even consolation in their content…
Confined to home, many Argentines are feeling the need to knead
These are not easy times, as the coronavirus pandemic has led to mandatory social isolation worldwide. The anxiety of confinement and the fear of contagion coexist within newly-essential customs…
Four Brazilian TV shows you need to watch
Brazil’s film and television industry is known worldwide for its soap-operas and some classic movies, like 2002’s City of God. Over the years, the country has branched out into another medium that is becoming more accepted…
Paid Content vs. Organic Content: Which is worth it?
One of the biggest questions that companies have to address when advertising their products, and even the brand itself, is whether to seek organic publicity or to put some money aside for paid content…
How to communicate assertively in LATAM during the covid-19 pandemic: stay relevant
In existence since the last days of 2019, the coronavirus spread became a pandemic in mid-March this year, according to the World Health Organization (WHO), reaching every continent on planet Earth…