The New Player 1: The Gaming Market in Latin America Sets the Pace in 2026
If you still see the gaming market in Latin America as merely a niche within the entertainment industry, the numbers for 2026 will reset your perspective. The region has stopped being just a spectator as its player base has reached 350 million people, turning it into one of the key protagonists of the global industry. […]
Level Up: why niche gaming creators are strategic assets in Peru’s youth market
Peru has evolved into one of Latin America’s most dynamic digital ecosystems. Within this transformation, gaming and technology creators on platforms such as TikTok and Kwai are emerging as powerful cultural intermediaries between brands and young consumers. For organizations seeking meaningful engagement with Gen Z and millennial audiences, niche gaming creators represent a high-impact entry […]
Labor Reform in Argentina: What Foreign Companies Need to Know
The Labor Reform in Argentina introduces significant changes in hiring, litigation, and collective bargaining. This analysis explains the political and economic context, the key points of debate, and what foreign companies should consider before investing or expanding in the country. Labor reform has returned to the forefront of the Argentine political agenda as part of […]
New sustainable investments fuel the green revolution in Chile
[vc_row][vc_column][vc_column_text css=””]After years of public policy and collaborative programs, Chile has positioned itself as a regional leader in sustainable investments, thanks to its commitment to the circular economy and renewable energy. The combination of innovative public policies, ambitious goals, and the active participation of the country’s main industries has created an extremely favorable environment for […]
Presidential elections in Colombia 2022
[vc_row][vc_column][vc_column_text css=”.vc_custom_1654857312357{margin-top: -15px !important;}”]This year Colombia elects the President of the Republic for the next presidential term, which begins on August 7th. The first round of the presidential elections was held on May 29th, and due to the fact that no one candidate received 50% +1 of the votes, the two candidates with the highest […]
5 tips from one of the most creative agencies in the world
[vc_row][vc_column][vc_column_text] In 2020, Sherlock Communications was named one of the most creative agencies in the world by Global Creative Index, and we have continued to push ourselves further ever since. Latin America is a wonderfully rich and diverse region, full of potential rewards for brands from around the world. But making your mark is easier […]
The 6 largest news outlets in Latin America (2022)
Breaking news: Latin America is a wonderfully rich and diverse region that offers amazing opportunities for growth for international brands! While launching in a new market involves several cultural and operational challenges, working closely with a Latin American agency can help a brand to plan a successful strategy. Understanding the media outlook for public relations is a key factor […]
Blockchain in Latin America: the Ethereum community elaborates on development in the region
Latin America is in a growing wave of cryptocurrency adoption, which has sparked the interest of different comapnies and experts for the countries in the region. This reality has meant that, for the first time, the Ethereum community has come together in Brazil with the Ethereum Rio event to discuss the future of the cryptocurreny […]
6 steps to maintain good media relations in Brazil
[vc_row][vc_column][vc_column_text css=”.vc_custom_1645790115336{margin-top: -15px !important;}”]In a world so heavily reliant on public opinion, when we talk about corporate communications or brand strategies, not having a plan to maintain good media relations could be considered one of the biggest sins in business. It takes a lot of time and work to convince your audience that you are […]
Marketing in Latin America: everything you need to know
[vc_row][vc_column][vc_column_text css=”.vc_custom_1644978958199{margin-top: -15px !important;}”]A huge territory, predisposed to innovation and with a majority of young people: all of this makes Latin America fertile ground for marketers. The region is full of opportunity, from cutting-edge tech and the advance of social networks, to big brands that are planting flags and expanding their presence throughout the region. […]