Blockchain in Latin America: the Ethereum community elaborates on development in the region
Latin America is in a growing wave of cryptocurrency adoption, which has sparked the interest of different comapnies and experts for the countries in the region. This reality has meant that, for the first time, the Ethereum community has come together in Brazil with the Ethereum Rio event to discuss the future of the cryptocurreny […]
6 steps to maintain good media relations in Brazil
[vc_row][vc_column][vc_column_text css=”.vc_custom_1645790115336{margin-top: -15px !important;}”]In a world so heavily reliant on public opinion, when we talk about corporate communications or brand strategies, not having a plan to maintain good media relations could be considered one of the biggest sins in business. It takes a lot of time and work to convince your audience that you are […]
Marketing in Latin America: everything you need to know
[vc_row][vc_column][vc_column_text css=”.vc_custom_1644978958199{margin-top: -15px !important;}”]A huge territory, predisposed to innovation and with a majority of young people: all of this makes Latin America fertile ground for marketers. The region is full of opportunity, from cutting-edge tech and the advance of social networks, to big brands that are planting flags and expanding their presence throughout the region. […]
How many people use streaming services in Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1637135805896{margin-top: -15px !important;}”] The relaxation of lockdowns prompted by the pandemic looks set to change Latin Americans’ consumption habits. But to what extent? It is impossible to think about the present without bearing the past in mind. Therefore, in order to analyze Latin Americans’ current attitudes towards streaming services, it is worth referring back […]
Why doing business in Brazil can be challenging for foreigners
[vc_row][vc_column][vc_column_text css=”.vc_custom_1635341898331{margin-top: -15px !important;}”]Brazil’s vast borders encompass a diversity which is reflected throughout many areas: ethnic, cultural, natural, social, and also in business opportunities. This variety is one of the country’s greatest assets, but it also creates a unique series of characteristics which can make doing business in Brazil challenging for a foreign investor or […]