New Year Traditions in Latin America: Celebrating the Countdown
As the year comes to an end, many people start thinking about their New Year traditions. In Latin America culture, it’s no different: each country has its own way of ringing in the new year with unique customs and celebrations. These traditions, marking the end of one chapter and the start of another, are more […]
The impact of Black Friday on Latin American consumers
[vc_row][vc_column][vc_column_text] Black Friday in Mexico Every year, at the end of November, Mexico participates in the emblematic American Black Friday, a global retail event that has become a key moment for consumer spending. Originating in the United States in 1961, Black Friday has since spread internationally and is now embraced by Mexican retailers, offering consumers […]
What’s new in Latin America? October recap
Argentina: politics and economics In October 2024, the Inter-American Development Bank (IDB) announced a disbursement of approximately $500 million to fund sustainable development projects in Argentina. This financing will prioritize essential areas like infrastructure, renewable energy, and social inclusion programs. IDB President Ilan Goldfajn highlighted that this funding aims to enhance Argentina’s economic resilience and […]
Day of the Dead in Mexico: Marketing Campaigns That Honor Tradition
The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with […]
5 Bars in Rio for corporate events with a carioca vibe
Few places in the world are as iconic as Rio de Janeiro, with landmarks like Christ the Redeemer, Sugarloaf Mountain, and the Copacabana Beach promenade. These are the spots everyone thinks of when they picture Rio, whether they’ve visited or plan to one day. Can be for fun, for work, or for both — corporate […]
Indigenous feminism: a holistic perspective
Indigenous feminism has deep roots in pre-Columbian cultures, where women have always played central roles in their communities. They were the keepers of traditional knowledge, caretakers of the land, and spiritual leaders. However, colonization brought devastating impacts, dismantling these societies and pushing women into subservient roles. Despite this, Indigenous women not only suffered the loss […]
What is new in Latin America? September’s recap
Mexico: historic political transition As Mexico reflects on the 10th anniversary of the Ayotzinapa Massacre, the country still wrestles with the unresolved disappearance of 43 students from the Ayotzinapa Rural Teachers’ College in Guerrero back in 2014. Despite a decade of protests, investigations, and promises of justice, the full truth remains out of reach, fueling […]
Yellow September: is mental health a taboo in LATAM?
The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely affect mental health, often preventing individuals from seeking the help they need. Instead of focusing on how much these numbers […]
How the 2024 Olympics revolutionized sports marketing
The 2024 Paris Olympics weren’t just one of the biggest sporting events in recent history; they marked a major shift in the sports and entertainment industry, providing key insights for sports marketing. The event drove growth in marketing and advertising, with sponsors focusing on creative strategies to engage audiences in fresh and innovative ways. Getty […]
Peru starts taxing streaming services and other digital platforms
Peru has become the latest country in Latin America to implement a system of taxing placed on streaming services and digital platforms that are used on a daily basis, such as Netflix, Disney+ and other services like Uber, Airbnb and more. The Legislative Decree 1623, which amends the General Sales Tax (IGV) Law with respect […]