News in Latin America: November Recap
Discover the latest news in Latin America. Let’s see what happened in November! Colombia’s Rainy Season and Its Impact In November 2024, Colombia endured an intense rainy season that severely affected 27 of the country’s 32 departments. In response, President Gustavo Petro declared a national disaster to mobilise resources and prioritise aid for the worst-hit […]
New Year Traditions in Latin America: Celebrating the Countdown
As the year comes to an end, many people start thinking about their New Year traditions. In Latin America culture, it’s no different: each country has its own way of ringing in the new year with unique customs and celebrations. These traditions, marking the end of one chapter and the start of another, are more […]
The impact of Black Friday on Latin American consumers
[vc_row][vc_column][vc_column_text] Black Friday in Mexico Every year, at the end of November, Mexico participates in the emblematic American Black Friday, a global retail event that has become a key moment for consumer spending. Originating in the United States in 1961, Black Friday has since spread internationally and is now embraced by Mexican retailers, offering consumers […]
Respecting religious diversity in communications
You’ve likely watched an episode of a series where a religious holiday is celebrated. If you think you haven’t, consider special dates like Christmas, Hanukkah, Kwanzaa, Easter, weddings, and other celebrations, or even some advertisements featuring Christmas trees or rabbits. If you pay attention, you’ll notice we’re surrounded by symbols from multiple religions, made possible […]
What’s new in Latin America? October recap
Argentina: politics and economics In October 2024, the Inter-American Development Bank (IDB) announced a disbursement of approximately $500 million to fund sustainable development projects in Argentina. This financing will prioritize essential areas like infrastructure, renewable energy, and social inclusion programs. IDB President Ilan Goldfajn highlighted that this funding aims to enhance Argentina’s economic resilience and […]
Day of the Dead in Mexico: Marketing Campaigns That Honor Tradition
The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with […]
Connect with Your Customers through a Creative Newsletter
Have you ever written a love letter? The kind where you pour all your feelings onto paper—or maybe into a WhatsApp message—with the sole intention of expressing what’s in your heart to that special someone. A newsletter works in a similar way. While you’re not sharing your deepest emotions with your customers, through a creative […]
5 Bars in Rio for corporate events with a carioca vibe
Few places in the world are as iconic as Rio de Janeiro, with landmarks like Christ the Redeemer, Sugarloaf Mountain, and the Copacabana Beach promenade. These are the spots everyone thinks of when they picture Rio, whether they’ve visited or plan to one day. Can be for fun, for work, or for both — corporate […]
Indigenous feminism: a holistic perspective
Indigenous feminism has deep roots in pre-Columbian cultures, where women have always played central roles in their communities. They were the keepers of traditional knowledge, caretakers of the land, and spiritual leaders. However, colonization brought devastating impacts, dismantling these societies and pushing women into subservient roles. Despite this, Indigenous women not only suffered the loss […]
What is new in Latin America? September’s recap
Mexico: historic political transition As Mexico reflects on the 10th anniversary of the Ayotzinapa Massacre, the country still wrestles with the unresolved disappearance of 43 students from the Ayotzinapa Rural Teachers’ College in Guerrero back in 2014. Despite a decade of protests, investigations, and promises of justice, the full truth remains out of reach, fueling […]