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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Teens on social media: how brands can adapt to their digital behaviour
Teens on social media show a digital behavior that is changing at a speed that traditional media can barely keep up with. What once defined an entire generation — teen magazines, MTV, blogs — now feels like a relic for today’s youngest audience, who are navigating a completely different content...
Digital Wallets in LATAM: Financial Inclusion and Growth Opportunities for Fintechs
Latin America is fertile ground for innovation. Its diversity and the challenges it faces have driven the creation of new and creative solutions developed locally or brought from other regions in response to the needs...
Latin American trends for 2026
Beyond the pitch: FIFA World Cup 2026 The FIFA World Cup will take place in Mexico, Canada and the United States between Thursday, June 11th, 2026 – Sunday, July 19th, 2026 The FIFA World Cup...
Panama’s economic transformation: A regional model for growth
Panama’s rise as Central America’s leading economy is no accident. A combination of long-term strategic vision, tax incentives, public safety, political stability, and a steadily expanding infrastructure has made the country a magnet for global...
When art and anthropology converge in digital activism
The evolution of humankind has not only been biological but cultural. This is the very field that anthropology delves into: the rituals, beliefs, practices, myths, values, and institutions that reflect our interactions with the environment,...
The United States and Argentina: A Relationship of Bailouts, Affinities, and Challenges That Is Being Redefined
The new financial bailout that the United States granted to Javier Milei’s government marks another chapter in a history that, although often presented as exceptional, has deep roots in Argentine politics and economics. What appears...
Public Relations: the power of stories in communication
When sharing content with journalists as part of PR work, it’s not enough to simply communicate clear messages, the information must also be engaging and relatable. In this sense, life stories and authentic testimonials become...