BLOG
Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Why Festa Junina is the hidden opportunity for International Brands in Brazil
Why São João matters more than ever When international audiences think about Brazilian celebrations, Carnival is often the first event that comes to mind. Yet within Brazil, another cultural tradition is increasingly capturing consumer attention, driving spending, and creating meaningful opportunities for brands: São João. What was once viewed primarily...
Podcast Marketing In Latin America: Why YouTube Is Changing Latam Audio Strategy
Podcast marketing in Latin America is no longer centered only on audio listening or traditional podcast distribution, as audiences are consuming podcast content through video-first channels, with YouTube becoming one of the main spaces where...
Election Communications Strategy in Colombia for Brand Risk
Colombia’s 2026 electoral cycle comes at a sensitive moment for international and local companies, because the presidential election is scheduled for May 31, with a potential runoff on June 21 if no candidate wins in...
For the sixth time, Sherlock Communications is recognized as Best LatAm Agency at the PRWeek Global Awards 2026
Sherlock Communications, a strategic communications agency operating across Latin America, has once again been recognized as Best Latin America Agency at the PRWeek Global Awards 2026 – one of the leading international awards in the...
How Sherlock transformed the Zayed Sustainability Prize into an impact movement in Latin America
In Latin America, some of the most innovative solutions for social, environmental and economic challenges are born far from major cities, in state schools, small family businesses, community organisations and initiatives led by people who...
Microdrama Marketing Latin America: Short-Form Storytelling and Social Commerce
Microdramas are now a marketing signal optimized for mobile viewing, emotional tension, and fast narrative payoff. This reflects a broader shift in how audiences respond to content, with shorter attention windows, a greater appetite for...
Advertising on Mercado Libre: Why Brands Should Treat It as Retail Media
Advertising on Mercado Libre is becoming more important as e-commerce platforms take on a larger role in how consumers discover, compare, and evaluate brands across LATAM. For international companies, this opportunity helps them appear within...