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Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Advertising on Mercado Libre: Why Brands Should Treat It as Retail Media
Advertising on Mercado Libre is becoming more important as e-commerce platforms take on a larger role in how consumers discover, compare, and evaluate brands across LATAM. For international companies, this opportunity helps them appear within a marketplace and understand how marketplace visibility can influence trust, preferences, and purchase decisions. This...
Energy transition: how Aggreko built authority in Latin America
The energy transition has become a pivotal theme on the global agenda. The urgency of mitigating the climate crisis requires private companies, not just government entities, to participate in both the discourse and practical initiatives....
How to Turn Market Research into a PR Campaign in Latin America
Market research in Latin America is often used to guide internal decisions. However, it has to be structured accordingly to be able to obtain visibility, credibility, and relevance in a communication strategy. Understanding audiences is...
OOH Advertising in Latin America: Why Brands Are Going Back to the Streets
OOH advertising in Latin America is bouncing back as brands start looking for more visibility and credibility to connect with different audiences throughout an increasingly divided media outlook. With the growing saturation of digital channels...
Broadminded 2026: What Media Consumption in Latin America Means for Your Comms Strategy
Attention in Latin America is getting harder to win and even harder to hold. Audiences still move across traditional media, digital platforms, creators, search, and private communities, but they do not move through them in...
From Startup to Unicorn: Integrated Communications for Fintech in LATAM
Latin America offers fintech brands real room to grow, but growth rarely comes from product alone. As companies move from early traction to regional scale, they need to be understood by users, investors, media, partners,...
What being shortlisted for Best Agency at the PRWeek Global Awards 2026 really means
Being shortlisted for the PRWeek Global Awards 2026 is significant recognition for Sherlock Communications. It is also an opportunity to reflect on what truly defines a great agency. For us, the answer goes far beyond...