Broadminded 2026: What Media Consumption in Latin America Means for Your Comms Strategy
Attention in Latin America is getting harder to win and even harder to hold. Audiences still move across traditional media, digital platforms, creators, search, and private communities, but they do not move through them in a single predictable pattern. That matters for brands because a stronger communications strategy starts with a better reading of behavior. […]
How Lionel Messi and the Argentine national team are turning yerba mate into a global lifestyle product
For decades, mate was a deeply rooted tradition in countries like Argentina, Uruguay, and parts of Paraguay and Brazil. Consumed in homes, offices, and social gatherings, mate is part of the daily lives of millions of people. However, outside the region, it was seen more as a cultural curiosity than a product with international appeal. […]
Proving PR Value: How To Track ROI Across Latin American Markets
Public relations teams across Latin America are increasingly expected to demonstrate measurable business impact. While brand visibility and reputation remain key outcomes, companies now want clearer evidence of how communications efforts contribute to growth. Understanding PR value has therefore become essential for marketing and communications leaders. By implementing the right frameworks and measurement tools, organizations […]
Why Global Backlinks Fail in Brazil: The Power of Local Digital PR
Expanding into Brazil often looks straightforward on paper. Many companies assume that strong SEO authority from international publications and global backlinks will automatically translate into visibility in the Brazilian market. In practice, the situation is far more complex. Brazil has its own language, media ecosystem, and digital culture. Without a strategy grounded in Local Digital […]
Sherlock Communications shortlisted in 9 categories at the PRWeek Global Awards 2026
Sherlock Communications has been shortlisted in nine categories at the PRWeek Global Awards 2026, one of the most prestigious recognitions in the global public relations industry. The nominations highlight campaigns developed by the agency for international clients, while also recognizing its own initiatives and innovation in strategic communications across Latin America. In total, Sherlock Communications […]
Teens on social media: how brands can adapt to their digital behaviour
Teens on social media show a digital behavior that is changing at a speed that traditional media can barely keep up with. What once defined an entire generation — teen magazines, MTV, blogs — now feels like a relic for today’s youngest audience, who are navigating a completely different content ecosystem. Understanding how Gen Z […]
Building Digital Authority: SEO Link Building for International SaaS in Chile
Chile presents a strong growth opportunity for international SaaS companies, but earning visibility and trust in a competitive digital market is far from automatic. Building digital authority through strategic SEO link building in Chile is what separates brands that simply enter the market from those that establish lasting credibility and sustainable growth. Why Digital Authority […]
What do a president and a beer brand have in common?
You would have to have been on another planet not to have seen not the international coverage of the Brazilian Zika crisis over the last three months. What you may not have seen are the many initiatives…